Amnesty International campaigns do not only reach many eyes, they also pull the heartstrings of many as well.
Often using disturbing images, these Amnesty International campaigns don't try to hide the ugliness of the horrifying human rights violations they fight against. Rather, the organization chooses to make shock their viewers into action and empathy.
Implications - Though they are undoubtedly the most noble form of advertising, PSAs and campaigns for charitable organizations may be the most difficult to develop. Figuring out how to package particularly harsh, disturbing or generally unpleasant subject matter in a way that is suitable for a wide audience is a difficult task that many ad agencies struggle with. The shock factor is favored in this case, as it drives the noble message home and ensures memorability.
From Abuse to Abolishing the Death Penalty
Fair Trade Bulk Apparel
Epona Clothing Supplies Ethical Tees for Charities, Schools & Businesses
Spoofing Presidents for Human Rights
Iran, Russia & USA 'Crazy Leaders'
Hang Man Cookies
Gingerbread Human Rights Campaign
Animated Amnesty International "Signatures"
Sewing With Signatures
Amnesty International: Portrait Shuts Up Dictators
Human Rights Ads
Amnesty International "Make Some Noise" Campaign
Melting Execution Ads
The Amnesty International 'Death Penalty' Ad Puts Heat on Killing Punishment
Olympic Executions in China
Amnesty International Shot Ad
Amnesty International Celebrates Its 60th With Symbolic Printed Cakes
Flags Represent Real World Facts
Meet the World Flags
Burning Inhumane Images
Amnesty International Picture Campaign
Camouflaging Human Rights Violations
Amnesty International Flags Campaign
Water Gun Wars
Soldiers Armed With Super-Soakers in the Amnesty International Ad Campaign
Ads to Stir Awkward Emotions
AMAM Against Genital Mutilation
'Painsharing' from Franco Mozzillo Reminds Us of the Effects of Abuse
Immigrant Child Charities
Microsoft & Angelina Jolie Help ‘Kids in Need of Defense
Abusive Wedding Photos
Amnesty Int'l Warns Women to See Signs Before Saying “I Do"
Amnesty International 'Ignore Us' Print Campaign is Provocative
Chinese Olympic Torture Techniques
Amnesty International's Beijing Awareness Ad
Nils Vilnis' Domestic Violence Set for Amnesty International