The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Key Themes Behind This Trend
- Activism Through Provocation
- Creating provocative messages to raise awareness and promote activism.
- Reverse Attention-grabbers
- Using imagery that goes against conventional advertising tactics to gain attention.
- Confrontational Advocacy
- Using striking visuals that confront viewers with a direct message to prompt action.
Where This Applies
- Human Rights Activism
- Using innovative tactics to promote activism around human rights issues.
- Nonprofit and NGO Advertising
- Utilizing disruptive and thought-provoking campaigns to raise awareness and promote social change.
- Creative and Design Services
- Partnering with activism organizations to create attention-grabbing campaigns that drive awareness and action.
