Nils Vilnis' Domestic Violence Set for Amnesty International

 - Jun 21, 2009   Updated: May 13 2011
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This shocking set of images was shot by Nils Vilnis as a part of an Amnesty International fashion show in Latvia called 'Stop Violence Against Women.' Models were styled by Anita Altmane and made up by Vita Radzina to shed light on the shocking domestic violence issues seen worldwide.

You can see other domestic violence awareness features from's archives below.

Implications - When it comes to marketing causes, advertising agencies have to take on the task of breaking through clutter. Shock advertising has become popular to deliver important messages as they remain in the viewer's mind. Causes such as domestic violence and animal abuse benefit from "shockvertising" as the message is strongly delivered and strikes an emotional chord with the audience.