INK, by TBWA ad agency, is the second monochromatic life-saving-signatures spot for Amnesty International. The first spot, Signatures, won a Cannes Gold Lion earlier this year.
This animated spot sends the message that a pen can be stronger than a sword, and we all have the power to save the abused victims by using our own voices, and signatures. A great piece, and a rich message. Is it simply another award-winning art piece or will it serve its true purpose?