Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gingerbread Human Rights Campaign

 - Jul 31, 2008
References: directdaily.blogspot
Crumb! I love these hang man cookies, a great idea from by Amnesty International Hong Kong to commemorate International Human Rights Day.

The ads show that such events do not have to be unworthy and uncreative. This approach works so much better than simply trying to force it down your neck.

Poor old gingerbread man being hung by a rope in his packet... but then that is the whole point I guess.

Anyone who donates money to Amnesty International can purchase this at the exhibition, so it is a kind of limited edition gift. They can then of course untie the rope to save the man from hanging. How clever is this creative?

Again, moving away from the shoving down your throat approach, the hung ginger bread man comes with a small booklet attached suggesting other uses for the rope.