We've featured a lot of incredible catwalk shows with some pretty outrageous features. From supermarket aisles as catwalks to monks on the catwalk, designers will do anything to raise buzz about their shows. We've seen an incredible Fendi show on the Great Wall (yes, the one in China) and just this past Fashion Week, we see Starbucks make its runway debut thanks to Canadian designers DSquared.
Implications - The catwalk represents the avant-grade of the fashion world. Consumers, regardless of their interests, are always fascinated by what's on the cutting edge. Companies should consider making special insider information available to premium customers, either as a real-world or digital experience.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 62%
Freshness 8%
