Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated.
Workshop Question - How could your brand employ VR in its products/services/campaigns?
Trend Themes
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Virtual Reality Dating — Virtual Reality is changing the dating game, allowing people to experience dates without being physically present.
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Exclusive Dating Apps — Exclusive dating apps allow for faster dating selection and experiences without having to settle for less.
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AR Cafe Dates — AR allows for customers to have virtual dates at cafes, and can help create unique experience, and attract more customers.
Industry Implications
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Online Dating — The integration of VR and AR in online dating is allowing for a unique experience for customers to date without physically being present.
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Smartphone Applications — Companies are innovating ways to connect customers within their apps using VR and gamification to enhance customers experiences.
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Cafe/coffee Industry — AR integration within cafes, coffee shops and restaurants can lead to a new customer experience and help increase sales.
4 Featured, 36 Examples:
80,002 Total Clicks
Date Range:
Aug 16 — Aug 18
Trending:
Mild
Consumer Insight Topics:
