Category
Fashion
Scaled Restraint
Trend cluster
Category
Vice
Pride
Instead of hiding their rebellious nature, consumers wear addictions with pride.
4.3
Trend score
Trend
What is the Vice Pride trend?
Vice Pride: Overworked consumers are becoming more laissez faire about taboo topics as seen with jewelry designs that boast about vices like drugs and alcohol. This acceptance and proliferation of addiction denotes a cultural preference for sincerity and openness, but also one for an edgy aesthetic.
Trend themes
Themes within the Vice Pride trend
Three behaviours holding the trend together01
Openness About Taboo Topics
The cultural shift towards openness about addiction denotes preference for sincerity and openness, creating an opportunity for industries to create products that celebrate this authenticity without glorifying dangerous behavior.
02
Functional Fashion Accessories
The rise of unique, stylish, and multi-purpose fashion accessories shows that there is an opportunity for industries to create hybrid designs that serve both aesthetics and utility, opening up new revenue streams for brands.
03
Pop Culture-Inspired Jewelry
The growing trend of pop culture-inspired designs presents an opportunity for industries to leverage media and entertainment through wearable products, opening up new markets for brand extension and merchandise.
Industry implications
What the Vice Pride trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
In today's market, fashion companies have the chance to use functionally appealing accessories to accentuate attire in addition to promoting authenticity and personality in a consumer's wardrobe.
For
Entertainment and Media
Hollywood and other influencers can use the promotion of trendy styles to keep up with consumers, remind people of beloved franchises, and promote media-marketed products.
For
Luxury Goods and Jewelry
Fashion icons can incorporate high-quality materials and pricing into jewelry designs to sell as unique and valuable pieces that can make a statement for a distinct and valuable clientele.
Trend signals
Trend signals for Vice Pride
Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%.
Popularity62%
Activity59%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Vice Pride trend
5 featured examples from Aug 13, 2013 to Jul 19, 2014CategoryFashion
Drug Jewelry Designs
Cathedral Collection by Damien Hirst is Inspired by His Famous Installations
Disruptive innovation opportunity: Collaborating with renowned artists to create jewelry collections that merge the worlds of art and fashion.
CategoryFashion
Wearable Wine Glasses
These Wine Glass Rings Allow Women to Wear Their Drink
Wearable drink accessories provide intersection points between fashion and beverage industries.
CategoryFashion
Functional Cap Opener Jewelry
The Bottle Opener Earrings are Essential at a Party
The fashion industry can take advantage of the popularity of multi-functional accessories by designing creative and trendy pieces that serve more than one purpose.
CategoryFashion
Alcohol-Inspired Accessories
The Flask Bracelet by Cynthia Rowley Provides Convenient Pick-Me-Ups
Designers can leverage the trend of fashionable drinking accessories to create innovative and functional products for consumers who value both style and functionality.
CategoryFashion
Cuffed Convict Necklaces
These Handcuff Necklaces are Reminiscent of the Character Piper Chapman
Designing and manufacturing unique accessories that cater to pop culture trends and themes.
