Skincare products adopt vibrating technology to enhance efficacy
Trend - Brands in the skincare and cosmetic space are increasingly adopting vibrating technology in unlikely items, ranging from makeup brushes to cleansing tools. This add-on enhances the perceived functionality of the items being used.
Insight - Many consumers view their skincare routine as a relaxing and fulfilling part of their day, and these skincare enthusiasts are looking to brands to provide novel technology to elevate their routines. This demographic is open to trying new products that are reported to deliver more value and expertise to suit their skincare needs, while creating more of an "experience" around the act of skincare.
Insight - Many consumers view their skincare routine as a relaxing and fulfilling part of their day, and these skincare enthusiasts are looking to brands to provide novel technology to elevate their routines. This demographic is open to trying new products that are reported to deliver more value and expertise to suit their skincare needs, while creating more of an "experience" around the act of skincare.
Workshop Question - How could your brand increase the perceived functionality of its products/services?
Trend Themes
1. Vibrating Technology - Brands in skincare and cosmetic space are incorporating vibrating technology into everyday items to enhance their perceived functionality.
2. Personalized Skincare Experience - Consumers are looking for skincare brands to provide novel technology that can offer more value and expertise to suit their skincare needs and create an experience around skincare.
3. Sonic Advantage Technology - The beauty industry is using technology like Sonic Advantage to provide even coverage in makeup application and seamless finish.
Industry Implications
1. Beauty and Skincare - Skincare brands are using technology to create a personalized experience and offer more value to their consumers.
2. Consumer Electronics - Consumer electronic companies are developing innovative products such as vibrating attachments and Sonic Advantage technology for a better grooming experience.
3. Personalized Medicine - Personalized medicine companies can learn how to make treatments more targeted by observing the personalized skin care experience that is being developed.
