Category
Lifestyle
Creatine Formats
Trend cluster
Category
Vegan
Pop-Ups
Specialty vegan food brands are marketing their products with pop-ups.
3.6
Trend score
Trend
What is the Vegan Pop-Ups trend?
Vegan Pop-Ups: As pop-up marketing initiatives once again gain traction, vegan food brands are creating pop-up experiences to showcase their products. Everything from vegan desserts to cheeses are being marketed through these activations.
Insight
The consumer insight behind the Vegan Pop-Ups trend
Though retail has changed since pandemic restrictions were instated and then lifted, consumers are still interested in the interactive branded experiences that were once common in densely populated cities. As these marketing activations come back, consumers appreciate brands that are aiming to make strong, in-person connections with them.
Trend themes
Themes within the Vegan Pop-Ups trend
Three behaviours holding the trend together01
Pop-Up Marketing
As pop-up marketing initiatives gain traction, vegan food brands are creating pop-up experiences to showcase their products.
02
Plant-Based Alternatives
Consumers are increasingly interested in plant-based alternatives to animal-based food products.
03
Health and Wellness
Brands are catering to the health-consciousness trend by offering products that are free of harmful ingredients.
Industry implications
What the Vegan Pop-Ups trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is responding to the increasing demand for plant-based alternatives and pop-up marketing initiatives.
For
Retail
Pop-up marketing initiatives are creating opportunities for retailers to connect with customers through interactive experiences.
For
Hospitality
Hotels and restaurants are embracing the plant-based trend by offering vegan and vegetarian menu options.
Workshop question
Which pre-pandemic retail experiences are still valuable for your customers?
Trend signals
Trend signals for Vegan Pop-Ups
Trend score 3.6 out of 10, from popularity 54%, activity 42%, freshness 13%.
Popularity54%
Activity42%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Pop-Ups trend
4 featured examples from Dec 6, 2021 to Aug 29, 2022CategoryBusiness
Plant-Based Chocolate Pop-Ups
Cadbury is Promoting Its New Plant Bars with a Store in London
The confectionery industry has an opportunity to expand its market by introducing more plant-based alternatives to cater to the growing demand for vegan snacks.
CategoryLifestyle
Plant-Based Burger Pop-Ups
Burger King Opened a Plant-Powered Pop-Up in Costa Rica
Fast food chains can benefit from partnering with plant-based food companies to create new menu items that cater to the growing demand for meatless options.
CategoryLifestyle
Pop-Up Vegan Cheese Markets
Nurishh Hosted a Pop-Up Plant-Based Cheese Van at Spitalfields Market
The food and beverage industry can capitalize on the increased consumer demand for plant-based and healthy alternatives to traditional dairy products by innovating and disrupting…
CategoryLifestyle
Vegan Dessert Pastries
Chef Holger Deh Debuts New Vegan Patisseries at 'Essentia' Pop-Up
The food industry needs to focus on developing more plant-based options as the number of consumers preferring vegan diets continues to grow.
