Makeup products help treat acne instead of just covering it up
Trend - As makeup products are increasingly being adapted with skincare ingredients, cosmetic brands are now releasing makeup with ingredients that help treat acne while also hiding it. Products in this space include everything from foundation to bronzer.
Insight - Prevention has become a primary focus for consumers who enjoy skincare. This preference has now extended into the makeup space as well--with lighter makeup looks that enhance the appearance of skin instead of covering it up, and formulas that offer the skin some benefits.
Insight - Prevention has become a primary focus for consumers who enjoy skincare. This preference has now extended into the makeup space as well--with lighter makeup looks that enhance the appearance of skin instead of covering it up, and formulas that offer the skin some benefits.
Workshop Question - How could your brand take inspiration from adjacent industries?
Trend Themes
1. Skincare-infused Makeup - Cosmetic brands are adapting makeup products with skincare ingredients that treat acne and improve skin appearance.
2. Microbiome Balancing Skincare - Skincare products are focused on balancing the microbiome in skin, while being non-irritating and free of harmful chemicals.
3. Acne Treatment Cosmetics - Cosmetic brands are creating three-in-one blemish treatments, acne-friendly bronzer sticks, and acne-fighting skin serums that fit the needs of individuals with acne-prone or sensitive skin.
Industry Implications
1. Beauty and Cosmetics Industry - Beauty companies have opportunities to adapt to consumers’ preferences and create products that cater to skincare concerns and acne treatments.
2. Skincare Industry - Skincare manufacturers have the chance to create more products with active ingredients suitable for treating acne while balancing the skin's microbiome.
3. Pharmaceutical Industry - Pharmaceutical companies can benefit from developing products that offer treatment for acne, balance the skin's microbiome, and buildable coverage for acne scars, bumps, and blemishes.
