Merit has launched a new ‘Bronze Balm’ a new bronzer offering that is both translucent and highly buildable for varying coverage possibilities. Merit is advertising the ‘Bronze Balm’ as a hybrid version of the widely popular ‘Flush Balm,’ which the brand previously released as a blush offering.
The balm itself boasts a formula that is enriched with vitamin E and ingredients that are soft on acne-prone skin. Due to its long-wear formula, consumers can enjoy applying the product to the skin knowing that the product will stay in place for as long as needed. The ‘Bronze Balm’ is highly versatile, coming in five shades that can be applied on top of skin tint, foundation, or bare skin. It is highly blendable and has a sheer finish.
Merit’s ‘Bronze Balm’ launches on August 16 via Sephora and Merit Beauty’s online and physical stores.
Image Credit: Merit
What Makes This Trend Stand Out
- Acne-friendly Makeup
- Merit's 'Bronze Balm' offers a great opportunity for brands to innovate with acne-friendly makeup products.
- Translucent Buildable Coverage
- The launch of Merit's 'Bronze Balm' highlights the trend of translucent, buildable coverage in makeup.
- Hybrid Beauty Products
- The 'Bronze Balm' is an example of a hybrid beauty product that combines the benefits of different makeup categories.
Sectors Adopting This
- Cosmetics
- The launch of Merit's 'Bronze Balm' hints at a growing market for cosmetics that are gentle on acne-prone skin.
- Skincare
- The trend of makeup with skincare benefits, as seen in Merit's 'Bronze Balm,' presents opportunities for innovation in the skincare industry.
- Retail
- Retailers like Sephora that stock innovative makeup products, such as Merit's 'Bronze Balm,' may attract customers looking for acne-friendly options.
