Category
Fashion
Scaled Restraint
Trend cluster
Category
Topical
Magnesium
Skincare products incorporate magnesium to soothe sore muscles.
2.7
Trend score
Trend
What is the Topical Magnesium trend?
Topical Magnesium: While consumers may be used to improving their magnesium through their diet with food and supplements, skincare brands are including it as a key ingredient to relieve achy muscles. Magnesium can be integral to helping muscles relax and prevent cramping.
Insight
The consumer insight behind the Topical Magnesium trend
Consumers are experiencing increased levels of stress as contemporary lifestyles and workplaces become more demanding. Since stress can manifest both physically and mentally, many seek out natural remedies in conjunction with standard medical care. Individuals feel confident in natural solutions because they're familiar, and they can be used to treat mild but persistent health concerns.
Trend themes
Themes within the Topical Magnesium trend
Three behaviours holding the trend together01
Topical Magnesium Skincare
Natural remedies are becoming more popular, leading skincare brands to include magnesium to soothe sore muscles in their products.
02
Sustainable Packaging
Businesses are incorporating recycled ocean plastic into product packaging to be eco-friendlier.
03
Magnesium-Infused Body Products
The trend toward muscle relaxation is leading to greater use of magnesium in personal care products.
Industry implications
What the Topical Magnesium trend means for industry
Where the trend changes the playbookFor
Personal Care
Companies are using natural ingredients, such as magnesium, in personal care to provide additional health benefits.
For
Sustainability
Companies are working towards sustainable solutions with recycled packaging, such as utilizing recycled ocean plastic.
For
Health and Wellness
The trend toward natural remedies for stress relief is leading to greater use of magnesium in personal care products.
Workshop question
Consider how your brand could reinvent the format of one of your products to suit the needs of your consumer.
Trend signals
Trend signals for Topical Magnesium
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%.
Popularity45%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Topical Magnesium trend
4 featured examples from Aug 21, 2018 to May 8, 2019CategoryLifestyle
Magnesium-Centric Skincare
Mageze's Topical Products Provide Relief for Muscle Aches & Pains
Innovative opportunities to incorporate magnesium into skincare products to target muscle-related issues.
CategoryLifestyle
Premium Sports Care Collections
Bullet & Bone's Products Contain Maca Extract, Jasmine & Magnesium
Disruptive innovation opportunities exist in the sports care industry by developing premium products with specialized formulations.
CategoryEco
Kelp-Infused Body Creams
The Atlantic Kelp and Magnesium Anti-Fatigue Body Cream is Replenishing
The packaging industry can explore new methods and materials to create sustainable and recycled packaging solutions, catering to the increasing demand for eco-friendly alternative…
CategoryFashion
Magnesium-Rich Body Butters
Neom's Soothing Body Butter Has Magnesium & Relaxing Essential Oils
Opportunity for skincare industry to incorporate magnesium into their products for improved skin health.
