Skincare products incorporate magnesium to soothe sore muscles
Trend - While consumers may be used to improving their magnesium through their diet with food and supplements, skincare brands are including it as a key ingredient to relieve achy muscles. Magnesium can be integral to helping muscles relax and prevent cramping.
Insight - Consumers are experiencing increased levels of stress as contemporary lifestyles and workplaces become more demanding. Since stress can manifest both physically and mentally, many seek out natural remedies in conjunction with standard medical care. Individuals feel confident in natural solutions because they're familiar, and they can be used to treat mild but persistent health concerns.
Insight - Consumers are experiencing increased levels of stress as contemporary lifestyles and workplaces become more demanding. Since stress can manifest both physically and mentally, many seek out natural remedies in conjunction with standard medical care. Individuals feel confident in natural solutions because they're familiar, and they can be used to treat mild but persistent health concerns.
Workshop Question - Consider how your brand could reinvent the format of one of your products to suit the needs of your consumer.
Trend Themes
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Topical Magnesium Skincare — Natural remedies are becoming more popular, leading skincare brands to include magnesium to soothe sore muscles in their products.
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Sustainable Packaging — Businesses are incorporating recycled ocean plastic into product packaging to be eco-friendlier.
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Magnesium-infused Body Products — The trend toward muscle relaxation is leading to greater use of magnesium in personal care products.
Industry Implications
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Personal Care — Companies are using natural ingredients, such as magnesium, in personal care to provide additional health benefits.
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Sustainability — Companies are working towards sustainable solutions with recycled packaging, such as utilizing recycled ocean plastic.
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Health and Wellness — The trend toward natural remedies for stress relief is leading to greater use of magnesium in personal care products.
