Mageze, a magnesium-based topical product range, offers a variety of solutions in the form of soaps, sprays and creams to relieve muscle strains, aches and pains.
To better communicate its offerings to consumers, Mageze worked with Date of Birth to develop bold new branding and messaging. The refreshed product packaging embraces a clean, modern look that favors white to help the products stand out on the shelves against items from competitors. The products are accented with a hint of orange, representing health and vitality, as well as a unique icon that is repeated across the various products.
Health-conscious consumers may be familiar with the benefits of taking magnesium internally but a new wave of products is bringing attention to the way topical magnesium products are absorbed by the body—and bypass the digestive system—to reduce inflammation.
Key Themes Behind This Trend
- Topical Magnesium Products
- Opportunity to develop innovative magnesium-based skincare products that offer relief for muscle aches and pains.
- Bold Branding and Packaging
- Disruptive opportunity to create clean, modern branding and packaging designs that help differentiate products in the skincare market.
- Increased Awareness of Topical Magnesium
- Opportunity to educate consumers about the benefits of absorbing magnesium topically and its potential for reducing inflammation.
Where This Applies
- Skincare
- Innovative opportunities to incorporate magnesium into skincare products to target muscle-related issues.
- Design and Branding
- Disruptive opportunities for design agencies to develop bold and modern branding and packaging solutions for skincare products.
- Health and Wellness
- Opportunities to create educational content and awareness campaigns about the benefits of topical magnesium for reducing inflammation.
