Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Health
Healthcare providers aim to provide safe spaces for the LGBTQ community.
3.5
Trend score
Trend
What is the Inclusive Health trend?
Inclusive Health: Due to stigma and a fear of discrimination, the LGBTQ community is less likely to seek out and receive quality healthcare. In an attempt to create safe spaces and equal access to healthcare, many brands are offering services that specifically target the LGBTQ community. The targeted approach is encouraging to consumers who might not seek help otherwise.
Trend themes
Themes within the Inclusive Health trend
Three behaviours holding the trend together01
LGBTQ-Targeted Healthcare Services
Brands are offering healthcare services that specifically target the LGBTQ community to provide safe spaces and equal access to quality healthcare.
02
Social Media-Enabled Healthcare Research
The 'Pride' app is harnessing the power of social media to conduct the largest LGBT health study in history, indicating a trend towards digital research methods.
03
Interactive Healthcare Marketing
Innovative pharmaceutical marketing campaigns, like the Prezcobix ad, are leveraging social media to encourage patient engagement and promote meaningful discussions with healthcare providers.
Industry implications
What the Inclusive Health trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can benefit from offering LGBTQ-targeted services and embracing social media to improve healthcare access and conduct research.
For
Technology
The trend towards social media-enabled healthcare research also presents opportunities for the technology industry to develop new apps and platforms.
For
Marketing and Advertising
Innovative healthcare marketing campaigns, like Aetna's ad targeting the LGBTQ community, demonstrate the need for marketing and advertising professionals to create inclusive and meaningful messaging for diverse audiences.
Workshop question
Many consumers today seek out brands with aligned social values. How is your brand meeting these expectations?
Trend signals
Trend signals for Inclusive Health
Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%.
Popularity51%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Inclusive Health trend
3 featured examples from Jul 2 to Oct 23, 2015CategoryLifestyle
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
The pharmaceutical industry can leverage interactive ads to engage patients and foster better communication with healthcare providers.
CategorySocial Good
LGBT-Friendly Insurance Ads
This Touching Health Insurance Ad Targets the LGBT Community
The insurance industry is adapting to changing demographics and societal attitudes by creating inclusive marketing campaigns to target the LGBT community and other specific commun…
CategoryTech
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
Disruptive innovation opportunities for healthcare companies to develop LGBT-focused services, treatments, and resources.
