Inclusive Health

Healthcare providers aim to provide safe spaces for the LGBTQ community

Implications - Due to stigma and a fear of discrimination, the LGBTQ community is less likely to seek out and receive quality healthcare. In an attempt to create safe spaces and equal access to healthcare, many brands are offering services that specifically target the LGBTQ community. The targeted approach is encouraging to consumers who might not seek help otherwise.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
65,140 Total Clicks
Jul 15 - Oct 15
Mild
MarketingLifestyleHealthSocial Good
Featured Examples
Interactive HIV Ads - This Innovative Ad Encourages Patient Engagement Via Social Media
SCORE 5.3
Warm 1,735 Clicks Pub: Sep 9, 15
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
‘Janssen Therapeutics’ recently unveiled a series of interactive ads that encourage patient engagement via social media. Although direct-to-consumer advertising is nothing new, this... [More]
LGBT-Friendly Insurance Ads - This Touching Health Insurance Ad Targets the LGBT Community
SCORE 4.9
Average 170 Clicks Pub: Oct 23, 15
LGBT-Friendly Insurance Ads
This Touching Health Insurance Ad Targets the LGBT Community
‘Aetna’ recently released a touching ad that targets the LGBT community. With the legalization of same-sex marriage across the US, many companies have made an effort to include LGBT... [More]
LGBT-Targeted Health Apps - The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
SCORE 2.8
Mild 786 Clicks Pub: Jul 1, 15
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
‘PRIDE’ is a new app that is harnessing the power of social media to conduct the largest LGBT health study in history. With the recent Supreme Court ruling on same-sex marriage, many... [More]
Same-Sex Coverage Campaigns - Jake and Allen's Story Promotes Affordable LGBT Health Insurance
SCORE 2.6
Mild 86 Clicks Pub: Oct 26, 15
Same-Sex Coverage Campaigns
Jake and Allen's Story Promotes Affordable LGBT Health Insurance
Get Covered Illinois’ LGBT health insurance ad encourages same-sex couples to get covered. The commercial is created in collaboration with the Advocates of the Affordable Care Act and promotes... [More]
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