'Aetna' recently released a touching ad that targets the LGBT community. With the legalization of same-sex marriage across the US, many companies have made an effort to include LGBT families in their ads. This latest campaign celebrates same-sex unions in a touching and powerful way.
Aetna is the third largest health insurer in the US, meaning the company deals with a very broad and diverse clientele. Aetna's latest ad specifically targets the LGBT community with a video advertisement. The video begins by interviewing a man and a woman about their partners. Although it appears that the man and woman are talking about one another, the video eventually reveals that they are each in a happy same-sex relationship. The touching video celebrates the power of love by connecting with LGBT families.
Aetna's new ad campaign is perfectly timed with the emergence of the individual insurance market in the US and the increasing visibility of LGBT families. The ad ultimately sends the message that Aetna is an inclusive and accepting organization.