Trend cluster
Category

Symbiotic
Design

Architecture and consumer goods that intuitively make the world cleaner.

Water-Filtering BridgesRain Filtering UmbrellasAeroponic Home Air FiltersAir-Filtering ArchitectureCarbon-Eating Cement

Trend

What is the Symbiotic Design trend?

Symbiotic Design: Consumers are interested in improving their environment, but not necessarily by clogging up precious real estate. Symbiotic designs that can serve their primary purpose, but do so in a way that also naturally enhances the ambient air or water quality, are both efficient and beneficial.

Trend themes

Themes within the Symbiotic Design trend

Three behaviours holding the trend together
01

Symbiotic Design

Symbiotic designs that serve their primary purpose and naturally enhance air and water quality offer disruptive innovation opportunities in the architecture and consumer goods industries.

02

Air and Water Purification

Mechanical and natural filtration systems for purifying air and water offer potential for disruptive innovation in the architecture and consumer goods industries.

03

Green and Environmentally-Friendly Materials

Innovation in green and environmentally-friendly building materials present disruptive opportunities in the construction and building materials industries.

Industry implications

What the Symbiotic Design trend means for industry

Where the trend changes the playbook
For

Architecture

Symbiotic designs offer opportunities for architects to incorporate air and water purification into their buildings, and CO2-scraping architecture provides an environmentally-friendly alternative in a high-pollution industry.

For

Consumer Goods

Potential disruption in the consumer goods industry by incorporating air and water purification into everyday items like umbrellas and air purifiers.

For

Construction and Building Materials

Innovative materials like carbon-eating cement are gaining traction in a construction industry that is interested in eco-friendly and sustainable building practices.

Trend signals

Trend signals for Symbiotic Design

Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%.

Popularity55%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific