Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Carbon-Eating Cement

Hard and Hungry 'Novacem' Eco-Building Materials Absorb CO2

— January 14, 2009 — Eco
British engineers are hopeful that a new environmentally friendly formula for cement will not only eliminate the 5% of the world’s carbon emissions that come from cement, but actually help to absorb CO2 from the atmosphere. The Novacem company’s invention has received support and funding from environmentalists as well as the business and industry sector.

Traditional cement uses intense heat to cook limestone and other raw material. Burning fuels to create the heat results in CO2 and the cooking process releases CO2 that is trapped in the materials being cooked.

Novacem uses magnesium silicates rather than traditional materials. The silcates need far less heating to be made ready. The resulting concrete ingredients absorb large amounts of CO2 as they harden resulting in a net negative carbon impact. If renewable energy sources can be used in the manufacture, the positive result of negative carbon could be increased.

The company expects to have the product on the market by 2014. 

The YouTube Video above shows the pollution being burped out near Rustavi, Georgia by a cement plant operated by Heilelberg Cement, one of the largest cement producers in the world. The related story and comments on YouTube are worth a read.