Gray is usually thought of as one of the most boring colors available. It’s not happy, it’s not fun. It’s gray.
The designers behind these great gray applications want to redefine that notion. They’ve used gray in everything from furniture, like the concrete chair, to fashion, like the metal handbags.
Gray may be replacing black as the go-to wear with everything color. It’s certainly the go-to color in these great gray applications.
Implications - Consumers in modern society are looking for products that feature a simpler design. No longer attracted to styles that are over exaggerated, shoppers are attracted to ones that are more subtle.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 16%
Freshness 8%
