With the release of the stainless steel Toshiba 19LV612U LCD HDTV, the electronics company is almost daring consumers to watch television in the kitchen.
The 18.5” Toshiba 19LV612U LCD HDTV features a built-in DVD player that can play various music formats and a TV tuner, so it’s clearly kitchen-ready. With a stainless steel frame, this Toshiba TV will also be a snap to clean when it’s released this September.
Implications - Despite the recent downturn of the economy, a viable and active market for luxury items remains. Companies can capitalize on this sizeable market by investing in products that unabashedly appeal to the elite. By creating advertising that shows upscale and wealthy people enjoying a product, the company stands a good chance of attracting interest from affluent consumers seeking a feeling of upper-class chic exclusivity.