Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
GoS Blends Damascus Steel With Swedish Craftsmanship
GoS watches is a small-scale Swedish luxury watch brand that uses world-famous Damascus steel. The joint effort by bladesmith Gustafsson and watchmaker Sjögren, GoS offers completely unique watches entirely from the customer’s wishes.
Luxury watches aren’t exactly common in Sweden (I know of exactly one brand personally, and I’m a watch dork) so this is refreshing. The rather outlandish decoration of the dials is pretty interesting, but I think it’s a pretty brave effort to be so bold in your debut, as most small-time watchmakers make pretty dull watches.
Luxury watches aren’t exactly common in Sweden (I know of exactly one brand personally, and I’m a watch dork) so this is refreshing. The rather outlandish decoration of the dials is pretty interesting, but I think it’s a pretty brave effort to be so bold in your debut, as most small-time watchmakers make pretty dull watches.
