Easter candy is now being produced with sustainability in mind
Trend - Holiday seasons in North America tend to involve a lot of consumption, which inevitably leads to waste. Now, brands that are marketing their Easter-themed products are also highlighting their sustainability, whether that's in packaging or in their ingredients.
Insight - Sustainability has become top of mind for consumers as climate change's impact becomes more apparent, and consumers' climate-related anxiety grows. To mitigate some of the personal responsibility they feel for the climate, people are looking at the small ways they can change their consumption habits in order to reduce their impact.
Insight - Sustainability has become top of mind for consumers as climate change's impact becomes more apparent, and consumers' climate-related anxiety grows. To mitigate some of the personal responsibility they feel for the climate, people are looking at the small ways they can change their consumption habits in order to reduce their impact.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sustainable Packaging - Brands are updating their Easter product packaging to be more eco-friendly and recyclable to mitigate waste.
2. Plant-based Alternatives - Consumers are increasingly looking for plant-based Easter treats, creating an opportunity for businesses to develop vegan-friendly offerings.
3. Climate Change and Sustainability - Consumer concern for climate change and sustainability is leading to a demand for sustainable holiday products that prioritize ethical and eco-friendly production methods.
Industry Implications
1. Food and Beverage - Food and beverage companies can utilize plant-based and sustainable packaging options for Easter products to appeal to consumers' growing demand for eco-friendly options.
2. Retail - Retail companies can benefit from offering eco-friendly and sustainable packaging for Easter products, meeting the growing consumer demand for sustainable options.
3. Environmental Services - Environmental services companies can leverage the growing consumer concern for climate change and promote composting and proper waste management strategies for Easter holiday waste.
