Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Holiday
Easter candy is now being produced with sustainability in mind.
3.7
Trend score
Trend
What is the Sustainable Holiday trend?
Sustainable Holiday: Holiday seasons in North America tend to involve a lot of consumption, which inevitably leads to waste. Now, brands that are marketing their Easter-themed products are also highlighting their sustainability, whether that's in packaging or in their ingredients.
Insight
The consumer insight behind the Sustainable Holiday trend
Sustainability has become top of mind for consumers as climate change's impact becomes more apparent, and consumers' climate-related anxiety grows. To mitigate some of the personal responsibility they feel for the climate, people are looking at the small ways they can change their consumption habits in order to reduce their impact.
Trend themes
Themes within the Sustainable Holiday trend
Three behaviours holding the trend together01
Sustainable Packaging
Brands are updating their Easter product packaging to be more eco-friendly and recyclable to mitigate waste.
02
Plant-Based Alternatives
Consumers are increasingly looking for plant-based Easter treats, creating an opportunity for businesses to develop vegan-friendly offerings.
03
Climate Change and Sustainability
Consumer concern for climate change and sustainability is leading to a demand for sustainable holiday products that prioritize ethical and eco-friendly production methods.
Industry implications
What the Sustainable Holiday trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can utilize plant-based and sustainable packaging options for Easter products to appeal to consumers' growing demand for eco-friendly options.
For
Retail
Retail companies can benefit from offering eco-friendly and sustainable packaging for Easter products, meeting the growing consumer demand for sustainable options.
For
Environmental Services
Environmental services companies can leverage the growing consumer concern for climate change and promote composting and proper waste management strategies for Easter holiday waste.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Sustainable Holiday
Trend score 3.7 out of 10, from popularity 49%, activity 50%, freshness 11%.
Popularity49%
Activity50%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Holiday trend
5 featured examples from Apr 10, 2020 to Mar 29, 2022CategoryLifestyle
Vegan Easter Chocolates
H!P's Salted Caramel Easter Egg is Flavor-Packed and Sustainable
Companies in the food and beverage industry can develop sustainable, vegan, and low-sugar chocolate products to meet the demands of health-conscious and environmentally conscious…
CategoryLifestyle
Raw Vegan Chocolate Eggs
Dayles Ford's Organic and Vegan-Friendly Easter Treat are Sustainable
Opportunity for disruptive innovation: Utilize sustainable sourcing and production methods to create organic and vegan-friendly food products.
CategoryEco
Luxurious Eco-Friendly Easter Treats
Love Cocoa Introduces New 'Luxury Giant Milk Chocolate Egg'
Chocolate companies can incorporate sustainable and ethically sourced practices into their production to appeal to consumers who value sustainability and transparency.
CategoryMarketing
Eco Easter Product Packaging
The Ferrero Easter Range is Being Updated with New Packaging
Disruptive innovation potential in developing sustainable and cost-effective packaging solutions.
CategoryEco
Plastic-Free Easter Product Packaging
Aldi Easter Eggs are Now Packaged Completely in Paper
The food and beverage industry can reduce waste and improve sustainability by implementing plastic-free and eco-friendly packaging solutions.
