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Suspended Adulthood

Millennials look to put a pause on adult life with youthful experiences

Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life.
Workshop Question - How are you helping millennials tap into their childhoods? How could your brand play a role in helping them do so?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
539,226 Total Clicks
Date Range:
May 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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