Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Father and Son Ad Reminds Adults That It's Good to Be a Grown Up

 - Nov 12, 2015
References: dallasvintagetoys & adweek
This ad for 'Dallas Vintage Toys' was created by the 'Dieste' ad agency, and aims to remind adults that "it's good to be a grown up." While the ad focuses on toys, the ultimate goal is for parents to find a new appreciation for adulthood.

The ad follows the story of boy who loves robots. He asks his dad to help him build a robot-themed costume. The boy's father agrees, but the costume turns out to be a make-shift cardboard box withe drawn-on knobs and tin foil accessories. When the boy goes to show his dad, the father has a costume of his own. The father's costume is incredibly high-tech and looks as though he had just walked off the set of a sic-fi film.

The ad aims to highlight the luxuries of being an adult. While many people can complain about their jobs or lack of sleep due to kids, the overall message is that it's good to be a grown up because you are the boss of your own life.