This ad for 'Dallas Vintage Toys' was created by the 'Dieste' ad agency, and aims to remind adults that "it's good to be a grown up." While the ad focuses on toys, the ultimate goal is for parents to find a new appreciation for adulthood.
The ad follows the story of boy who loves robots. He asks his dad to help him build a robot-themed costume. The boy's father agrees, but the costume turns out to be a make-shift cardboard box withe drawn-on knobs and tin foil accessories. When the boy goes to show his dad, the father has a costume of his own. The father's costume is incredibly high-tech and looks as though he had just walked off the set of a sic-fi film.
The ad aims to highlight the luxuries of being an adult. While many people can complain about their jobs or lack of sleep due to kids, the overall message is that it's good to be a grown up because you are the boss of your own life.
Adult-Honoring Toy Ads
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