Supplementary Beverage

Consumers search for long-term energy promised with nutrients

Implications - Beverages that are fortified with carbohydrates, protein, superfoods and other food-related nutrients give extra credence to the product, especially in an age where consumers increasingly swap meals for supplementary intake. This messaging appeals to consumers who, instead of a "boost" of energy, are looking for long-term endurance throughout the day, as well as suggests a desire for enhancing vitality through natural, familiar forms of nutrients, rather than chemical additives or even artificial vitamins. This also points towards a consumer preference for multi-functional products.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
63,782 Total Clicks
Feb 16 - Jan 18
This Year and Warm
LifestyleHealthDrinking
Featured Examples
Ready-to-Drink Bottled Meals - Saturo's Meal Replacement Drink Fights Decision Fatigue
SCORE 8.1
Hot 5,501 Clicks Pub: May 31, 17
Ready-to-Drink Bottled Meals
Saturo's Meal Replacement Drink Fights Decision Fatigue
When you’ve had a mentally exhausting and stressful day, you are more likely to succumb to junk food cravings for pizza, chips and chocolate. The result is that you tend to feel even more... [More]
High-Fat Tea Beverages - Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
SCORE 8
This Year and Hot 1,424 Clicks Pub: Jan 3, 18
High-Fat Tea Beverages
Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
After introducing its Nut-Buttered Coffee, Metabrew is now launching a Nut-Buttered Tea as an alternative that offers “only about as much caffeine as grandma’s tea.”  Over... [More]
Honest Smoothie Branding - 'Batch Organics' Applies a No-Nonsense Approach to Its Healthy Branding
SCORE 7.2
This Year and Warm 1,308 Clicks Pub: Jan 10, 18
Honest Smoothie Branding
'Batch Organics' Applies a No-Nonsense Approach to Its Healthy Branding
The word “health” has varying meanings to different consumers and Batch Organics acknowledges this with its straightforward approach to healthy branding. As there are many products... [More]
Nutritional Plant-Based Drinks - Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
SCORE 6.4
Warm 1,055 Clicks Pub: Jan 5, 17
Nutritional Plant-Based Drinks
Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
Soylent is known for its use of innovative cooking and processing techniques to create flavor and enhance nutrition in its products, and the brand now has two new drinks to add to its collection.... [More]
Carbohydrate-Rich Energy Drinks - The Endurance Carb Energy Drink is Designed to Fuel Athletes
SCORE 3.2
Mild 1,690 Clicks Pub: Feb 29, 16
Carbohydrate-Rich Energy Drinks
The Endurance Carb Energy Drink is Designed to Fuel Athletes
The ‘Endurance Carb Energy Drink’ from Gatorade is a liquid blend of carbohydrates and B-vitamins that helps fuel athletes. One of the issues athletes face when racing or undergoing... [More]
Customizable Meal-Replacing Shakes - Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
SCORE 6.5
This Year and Warm 280 Clicks Pub: Jan 19, 18
Customizable Meal-Replacing Shakes
Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
Bear Brands is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its ‘Bear Squeeze.’ Bear Squeeze is a plant-based, paleo and... [More]
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