Supplementary Beverage

Consumers search for long-term energy promised with nutrients

Implications - Beverages that are fortified with carbohydrates, protein, superfoods and other food-related nutrients give extra credence to the product, especially in an age where consumers increasingly swap meals for supplementary intake. This messaging appeals to consumers who, instead of a "boost" of energy, are looking for long-term endurance throughout the day, as well as suggests a desire for enhancing vitality through natural, familiar forms of nutrients, rather than chemical additives or even artificial vitamins. This also points towards a consumer preference for multi-functional products.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
49,432 Total Clicks
Dec 15 - Jul 17
This Quarter and Mild
LifestyleHealthDrinking
Featured Examples
Nutritional Plant-Based Drinks - Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
SCORE 7.2
This Year and Warm 933 Clicks Pub: Jan 5, 17
Nutritional Plant-Based Drinks
Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
Soylent is known for its use of innovative cooking and processing techniques to create flavor and enhance nutrition in its products, and the brand now has two new drinks to add to its collection.... [More]
Carbohydrate-Rich Energy Drinks - The Endurance Carb Energy Drink is Designed to Fuel Athletes
SCORE 3.6
Mild 1,240 Clicks Pub: Feb 29, 16
Carbohydrate-Rich Energy Drinks
The Endurance Carb Energy Drink is Designed to Fuel Athletes
The ‘Endurance Carb Energy Drink’ from Gatorade is a liquid blend of carbohydrates and B-vitamins that helps fuel athletes. One of the issues athletes face when racing or undergoing... [More]
Soda-Flavored Energy Supplements - The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
SCORE 4.9
This Quarter and Average 214 Clicks Pub: Jul 31, 17
Soda-Flavored Energy Supplements
The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
Turning to traditional soft drinks for energy can be ineffective for those who are active, so the GU Energy Gel Cola Me-Happy is intended to help you experience the flavor of a soda without the need... [More]
Superfood-Infused Drink Mixes - This Hand-Roasted Coffee Alternative Contains Maca Root
SCORE 2.7
Mild 892 Clicks Pub: Dec 16, 15
Superfood-Infused Drink Mixes
This Hand-Roasted Coffee Alternative Contains Maca Root
‘Macaccino’ is a hand-roasted drink mix that contains maca root and other organic ingredients. While many people turn to coffee as a way to boost their energy, not everyone enjoys their... [More]
Latte-Inspired Protein Shakes - This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
SCORE 2.5
Untested 624 Clicks Pub: Jan 22, 16
Latte-Inspired Protein Shakes
This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink. The ‘... [More]
Quantcast