This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
Laura McQuarrie — January 22, 2016 — Lifestyle
References: slimsecrets.au
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink.
The 'Caramel Latte' is categorized by Slim Secrets as a 'Protein Indulgence Shake,' since it is made with real coffee. Other powerful ingredients in this beverage include green tea extract and stevia, a plant-based sweetener.
The protein-rich Caramel Latte beverage also supplies drinkers with vitamins, calcium and fiber, which makes it a satisfying and portable drink option for those who find themselves constantly on the go, especially during early mornings and post-workout sessions. In order to best cater to this audience, Slim Secrets also make a number of health-focused products, including cookies, snack balls and pudding with a fitness-inspired twist.
The 'Caramel Latte' is categorized by Slim Secrets as a 'Protein Indulgence Shake,' since it is made with real coffee. Other powerful ingredients in this beverage include green tea extract and stevia, a plant-based sweetener.
The protein-rich Caramel Latte beverage also supplies drinkers with vitamins, calcium and fiber, which makes it a satisfying and portable drink option for those who find themselves constantly on the go, especially during early mornings and post-workout sessions. In order to best cater to this audience, Slim Secrets also make a number of health-focused products, including cookies, snack balls and pudding with a fitness-inspired twist.
Trend Themes
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Protein-infused Beverages — Innovation opportunity for companies to create unique and indulgent protein beverages with added health benefits.
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Health-focused Indulgence — An opportunity for brands to focus on healthy snacking options that feel indulgent to consumers.
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Fitness-inspired Snacking — The fitness industry can take advantage of this trend to create snack options that align with a healthy lifestyle.
Industry Implications
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Health and Wellness — This trend presents opportunities for nutrition, supplement and health-focused companies.
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Food and Beverage — The food and beverage industry can develop protein-infused beverages and healthy snack options to cater to this growing market.
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Fitness and Exercise — Companies in the health and fitness industry can incorporate healthy snacking options like these into their product offerings.
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