Busy consumers look to on-demand niche services for convenience
Implications - Food subscription services and home deliveries gained ground in 2009. Since then, a new wave of subscription-based services have hit the marketplace, offering all types of products and packages catered to different consumer groups. In today’s world of busy schedules and on-the-go living, such targeted subscription services are exactly what convenience-minded consumers are looking for.
Trend Themes
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Subscription-based Models — The rise of subscription-based services for different consumer groups has shown a shift towards convenience-minded consumers who prefer to receive goods through on-demand niche services.
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Customization of Services — Businesses like Mycow and Los Panderos offer customization options to satisfy varying consumer preferences, showing a trend of providing tailored experiences through personalized services.
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Social and Environmental Responsibility — Companies like Blissmo and Liga Masiva are using their business models to promote sustainable practices that benefit all stakeholders, indicating a trend towards social and environmental responsibility in business practices.
Industry Implications
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E-commerce — Subscription-based services like Birchbox and Hoseanna that integrate e-commerce innovations opens up opportunities for entrepreneurs to cater to niche subscription-based markets.
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Food and Beverage — Customized beef services like Mycow and subscription-based bakers like Los Panderos indicate a demand for unique food experiences, presenting an opportunity for culinary entrepreneurs to provide unique and customizable food and beverage products.
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Social Entrepreneurship — Companies like Blissmo and Liga Masiva have shown that socially and environmentally responsible business models can be profitable while promoting sustainable consumption, pointing to a trend towards socially responsible entrepreneurship.
