Category
Lifestyle
Assisted Choices
Trend cluster
Category
Subscription
World
Busy consumers look to on-demand niche services for convenience.
2.8
Trend score
Trend
What is the Subscription World trend?
Subscription World: Food subscription services and home deliveries gained ground in 2009. Since then, a new wave of subscription-based services have hit the marketplace, offering all types of products and packages catered to different consumer groups. In today’s world of busy schedules and on-the-go living, such targeted subscription services are exactly what convenience-minded consumers are looking for.
Trend themes
Themes within the Subscription World trend
Three behaviours holding the trend together01
Subscription-based models
The rise of subscription-based services for different consumer groups has shown a shift towards convenience-minded consumers who prefer to receive goods through on-demand niche services.
02
Customization of services
Businesses like Mycow and Los Panderos offer customization options to satisfy varying consumer preferences, showing a trend of providing tailored experiences through personalized services.
03
Social and environmental responsibility
Companies like Blissmo and Liga Masiva are using their business models to promote sustainable practices that benefit all stakeholders, indicating a trend towards social and environmental responsibility in business practices.
Industry implications
What the Subscription World trend means for industry
Where the trend changes the playbookFor
E-commerce
Subscription-based services like Birchbox and Hoseanna that integrate e-commerce innovations opens up opportunities for entrepreneurs to cater to niche subscription-based markets.
For
Food and beverage
Customized beef services like Mycow and subscription-based bakers like Los Panderos indicate a demand for unique food experiences, presenting an opportunity for culinary entrepreneurs to provide unique and customizable food and beverage products.
For
Social entrepreneurship
Companies like Blissmo and Liga Masiva have shown that socially and environmentally responsible business models can be profitable while promoting sustainable consumption, pointing to a trend towards socially responsible entrepreneurship.
Trend signals
Trend signals for Subscription World
Trend score 2.8 out of 10, from popularity 47%, activity 29%, freshness 8%.
Popularity47%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Subscription World trend
10 featured examples from Jan 29 to Dec 3, 2011CategoryFashion
Pantyhose Subscriptions
Hoseanna Makes Sure That You Never Have Ruined Stockings
Disruptive innovation opportunity: Creating online platforms that offer automated deliveries of various products, such as pantyhose.
CategorySocial Good
Curated Ethical Boxes
Monthly Blissmoboxes are Packed With Social Goodness
Eco-friendly consumer goods companies can leverage subscription-based services and social responsibility campaigns to increase revenue and market share.
CategorySocial Good
Global Farmers' Markets
Liga Masiva Lets You Buy Coffee Straight from the Source
Disruptive innovation opportunity to revolutionize traditional coffee supply chains by establishing direct trade relationships and promoting sustainability.
CategoryPop Culture
Beauty Sample Subscriptions
The Birchbox Haute Box Bridges Online and In-Store Shopping
Disruptive innovation opportunity: Transforming the way beauty products are distributed and allowing customers to discover new brands and products through subscription services.
CategorySocial Good
Creative Council Packages
Artrepreneur Kits Help Artists Transition From School to the Real World
This industry trend provides new opportunities to integrate practical business skills into art and design degree programs.
CategoryEco
Customized Beef Services
Mycow Lets Customers Choose Where Their Meat Comes From
Meat producers can innovate to include customization services to differentiate themselves.
CategoryLifestyle
Subscription-Based Food Matches
The Turntable Kitchen Pairings Box Delivers New Food and Music
Opportunity for food subscription services to expand their offerings by incorporating music elements, enhancing the overall dining experience for customers.
CategoryLifestyle
Water Equipment Subscriptions
Wavetime Jetski Service Makes Ownership Accessible and Affordable
Disruptive innovation opportunity: Offering subscription-style rentals for various recreational equipment can attract customers who are hesitant to invest in expensive ownership.
CategoryLifestyle
Subscription-Based Bakeries
Los Panderos Offers Monthly Bread Deliveries by Mail
Bakeries can leverage subscription-based services to deliver their fresh products to customers worldwide.
CategoryBusiness
Book Borrowing E-Readers
The Kindle Owners' Lending Library Loans Novels Sans Due Dates
E-reader companies should consider partnerships that include e-Library subscription services as a way to remain competitive and entrant into the e-library market.
