Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spent Grain
Construction
Brands are leveraging spent grain as a sustainable alternative material.
4.4
Trend score
Trend
What is the Spent Grain Construction trend?
Spent Grain Construction: Single-use plastic is an environmental concern for many consumers, and companies are experimenting with sustainable materials such as spent grain to accommodate this. Packaging and design utilizing the leftover material from breweries is a method of constructing plastic alternatives that are better for the environment.
Insight
The consumer insight behind the Spent Grain Construction trend
As the negative impacts of climate change become evident, consumers are more conscious of their purchase decisions and how it affects the world at a larger scale. They find sustainable practices that can blend into their existing routine. This leads them to favor brands that leverage unconventional materials to perform sustainable practices through different production streams.
Trend themes
Themes within the Spent Grain Construction trend
Three behaviours holding the trend together01
Sustainable Materials
Companies are leveraging unconventional, sustainable materials such as spent grain to cater to the environmentally conscious consumer.
02
Circular Economy
Using waste byproducts like spent grain allows for companies to practice closed-loop manufacturing and implement circular economy principles.
03
Bio-Based Packaging
Bio-based packaging solutions that use spent grain and other materials offer a sustainable alternative to single-use plastic packaging.
Industry implications
What the Spent Grain Construction trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can pivot to more sustainable practices by leveraging waste byproducts like spent grain to create new products and packaging solutions.
For
Packaging
As single-use plastic becomes a concern for consumers, companies in the packaging industry can explore bio-based packaging solutions using unconventional materials like spent grain.
For
Furniture Design
Leftover materials like spent grain can be utilized in furniture design, offering a sustainable and eco-friendly alternative to traditional materials.
Workshop question
How can your company practice sustainability in different aspects of the business?
Trend signals
Trend signals for Spent Grain Construction
Trend score 4.4 out of 10, from popularity 62%, activity 61%, freshness 9%.
Popularity62%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Spent Grain Construction trend
4 featured examples from Dec 28, 2019 to Sep 9, 2020CategoryEco
Spent Grain Beer Packaging
The 'Trebodur' Organic Material Has a Biodegradable Design
Use spent grain as a resource for creating biodegradable packaging solutions.
CategoryEco
Grain-Based Edible Cutlery
The All-Natural IncrEdible Spoon is a Delicious Alternative to Plastic
Food and beverage companies can explore the development of food-based cutlery as an alternative to plastic, appealing to environmentally conscious consumers.
CategoryEco
Spent Grain-Crafted Stools
Mater Launches the Mask Stool Made from Leftover Grain from Beer
Opportunity to disrupt the furniture industry by introducing sustainable materials and production methods, offering eco-friendly options to consumers.
CategoryEco
Biosourced Grain Disposable Trays
Food Packaging is Elevated with Spent Grain and Potato Starch
The food and beverage industry can explore the adoption of biosourced packaging materials to reduce environmental impact.
