Category
Fashion
Scaled Restraint
Trend cluster
Category
Snail
Skincare
Brands are introducing snail-based substances into skincare products.
4.0
Trend score
Trend
What is the Snail Skincare trend?
Snail Skincare: Skincare brands are creating products like moisturizers, gel masks, and skin repair serums using snail mucin. Snail mucin is popular across Asia and is a viscous liquid that snails secrete to protect and heal their skin. It has also been shown to have many benefits when used in skincare applications.
Insight
The consumer insight behind the Snail Skincare trend
Consumers with problematic skin often desire products with hydrating, anti-aging, wound-healing, and anti-inflammatory effects. Popular products on the market are often formulated with ingredients that can cause existing skin conditions to worsen, so consumers are looking for ways to treat their skin concerns safely. Snail mucin is gentle on the skin and is considered a natural and effective alternative to traditional skincare ingredients, benefitting consumers who need reassurance about what they're using on their skin.
Trend themes
Themes within the Snail Skincare trend
Three behaviours holding the trend together01
Snail Mucin Skincare
Skincare brands are creating products using snail mucin, a natural and effective alternative to traditional skincare ingredients.
02
Hydrating and Anti-Aging
Consumers with problematic skin are seeking skincare products with hydrating, anti-aging, wound-healing, and anti-inflammatory effects.
03
Demand for Cruelty-Free
There is a growing demand for cruelty-free and plant-based alternatives to snail mucin in skincare products.
Industry implications
What the Snail Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Beauty and skincare brands can tap into the trend of using snail mucin as an effective and natural ingredient in their products.
For
Alternative Medicine
Alternative medicine practitioners can explore the use of snail mucin in natural healing and skincare treatments.
For
Cosmetics Packaging
Companies specializing in cosmetics packaging can create elegant and mysterious packaging designs for innovative snail mucin skincare products.
Workshop question
What regional trends can inspire your brand's product/service?
Trend signals
Trend signals for Snail Skincare
Trend score 4.0 out of 10, from popularity 53%, activity 50%, freshness 18%.
Popularity53%
Activity50%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Snail Skincare trend
4 featured examples from Aug 23, 2022 to Aug 1, 2023CategoryFashion
Snail Secretion Eye Serums
TONYMOLY's Intense Care 24K Snail Eye Serum Refreshes Tired Eyes
The growing popularity of snail skincare products, such as TONYMOLY's Intense Care 24K Snail Eye Serum, presents opportunities for companies to capitalize on this trend by offerin…
CategoryFashion
Anti-Aging Snail Serums
Intoxicated Cosmetics Boasts a Clinically Proven Product
Intoxicated Cosmetics is a new entrant and may disrupt the skincare industry with its innovative anti-aging products based on venom-inspired ingredients
CategoryFashion
Dual-Phase Skincare Essences
The Advanced Snail Radiance Dual Essence Boosts Elasticity & Radiance
Brands focusing on creating personalized beauty regimes could take advantage of the demand for advanced dual-phased skincare products.
CategoryFashion
Venom-Infused Snail Serums
Benton's 'Snail Bee Ultimate Serum' Uses Bee Venom and Snail Secretions
The use of natural ingredients, such as snail mucin and bee venom, presents an opportunity for the skincare industry to create innovative products with unique benefits.
