Category
Fashion
Scaled Restraint
Trend cluster
Category
Shea
Infusion
Shea butter is infused into a variety of skin care formats.
2.4
Trend score
Trend
What is the Shea Infusion trend?
Shea Infusion: Shea butter in its pure form and in haircare is relatively common, and the growing popularity of the ingredient has led to its infusion into a variety of distinct cosmetic formats. These items create automatic associations with hydration due to their shea butter content.
Insight
The consumer insight behind the Shea Infusion trend
A combination of over-saturation of products in the beauty industry and the accessibility to information has made consumers more diligent and well-informed than ever. This desire to understand what's in the products they're using is a result of consumers' increasing interest in wellness.
Trend themes
Themes within the Shea Infusion trend
Three behaviours holding the trend together01
Ingredient Transparency
Consumers desire transparency and a clearer understanding of what is in the products they use, leading to a trend of ingredient transparency in the beauty industry.
02
Clean Beauty
The trend of clean beauty encourages the development of products that are free of chemicals and harmful substances, which can improve consumer health and meet rising demand.
03
Sustainability
The trend of sustainability drives innovation in packaging and ingredient sourcing, creating opportunities for brands to reduce their impact on the environment.
Industry implications
What the Shea Infusion trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry is affected by various trends that create opportunities for innovation in product development, ingredient sourcing, and packaging.
For
Wellness
The wellness industry is driven by the same consumer demand for clean ingredients and sustainability, creating opportunities for companies that manufacture natural products and sources ingredients ethically.
For
Personal Care
The personal care industry is also influenced by trends in ingredient transparency and sustainability, leading to the creation of products that are safer and more environmentally friendly.
Workshop question
How could your brand take inspiration from emerging trends within its area of expertise?
Trend signals
Trend signals for Shea Infusion
Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%.
Popularity43%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shea Infusion trend
4 featured examples from May 27 to Jul 1, 2019CategoryLifestyle
Skincare Compression Socks
SkinSoft by Skineez Skincarewear Hydrates and Moisturizes Skin
The compression clothing industry can benefit from introducing skin-soothing botanical ingredients to their products.
CategoryFashion
Nourishing Sea Salt Sprays
Beachwaver's Shubie Surf Beach Spray Creates Waves with Sea Kelp
Integrating natural ingredients and innovative bonding technology into salt sprays can revolutionize the haircare industry.
CategoryLifestyle
Soothing Non-Toxic Deodorants
Dr Teal's Aluminum Free Deodorants Fight Odors & Wetness Naturally
Companies within the personal care industry can capitalize on the growing demand for non-toxic and skin-friendly deodorant products.
CategoryLifestyle
Shea Butter-Infused Epsom Salts
Dr. Teal's New Bath Soak Soothes and Relaxes Sore Muscles
The skincare industry can explore incorporating natural ingredients like shea butter and almond oil into their products for enhanced moisturization and soothing effects.
