Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refreshing
Comfort
Comfort food undergoes a light makeover for warmer weather.
3.9
Trend score
Trend
What is the Refreshing Comfort trend?
Refreshing Comfort: Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment.
Trend themes
Themes within the Refreshing Comfort trend
Three behaviours holding the trend together01
Healthy Comfort Food
Consumers are looking for healthier options for classic comfort foods to enjoy all year round.
02
Vegan Alternatives
Due to the increasing amount of consumers opting for vegan and plant-based diets, vegan alternatives to classic comfort foods are being produced.
03
No-Bake and Energy Snacks
With the rise of health conscious consumers, simple and easy-to-make no-bake snack options have been growing in popularity.
Industry implications
What the Refreshing Comfort trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can capitalize on the trend of healthy comfort foods by altering their ingredients to create lighter options.
For
Health and Wellness
Fitness and wellness industry professionals can use the trend of no-bake and energy snacks to market healthy and easy-to-make snacks for health-conscious consumers.
For
Lifestyle and Home Cooking
Home cooking and lifestyle industries can market vegan alternatives to classic comfort foods for consumers who want to reduce their meat consumption.
Trend signals
Trend signals for Refreshing Comfort
Trend score 3.9 out of 10, from popularity 66%, activity 42%, freshness 8%.
Popularity66%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Refreshing Comfort trend
4 featured examples from Mar 20 to Sep 29, 2015CategoryLifestyle
Vegan Cream Sauces
This Clever Blend of Fall Ingredients Creates a Rich, Dairy-Free Cream Sauce
The plant-based food industry can capitalize on the growing popularity of vegan cream sauces by developing and marketing a range of flavorful and versatile options.
CategoryLifestyle
Healthy Avocado Fries
These Homemade Fries Offer a Wholesome Alternative to Fried Potatoes
The food and beverage industry can leverage the trend of healthier alternatives and baked snacks by introducing innovative avocado-based snacks and products.
CategoryLifestyle
No-Bake Pumpkin Bites
These Energizing Snack Balls are Perfect for the Autumn Season
Opportunity for entrepreneurs in the food and beverage industry to create and sell pre-packaged healthy snack options.
CategoryLifestyle
Alternative Cauliflower Sandwiches
The Vegan Sloppy Joes are Gluten-Free & Free of Most Allergens
The plant-based food industry can explore creating more innovative and delicious alternatives to traditional comfort foods, such as vegan sloppy joes.
