Category
Fashion
Scaled Restraint
Trend cluster
Category
Retinol
Care
Common drugstore brands are incorporating retinol into body care products.
4.3
Trend score
Trend
What is the Retinol Care trend?
Retinol Care: Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with "active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average consumer.
Insight
The consumer insight behind the Retinol Care trend
Consumers' expanding knowledge of skincare has resulted in a higher demand for "active" ingredients in products, and this has extended to the body care space. This shift is no longer specific to luxury cosmetics, with more drugstore brands offering these ingredients in similarly novel formulations or products. As personal care continues to be an important part of customers' routines, brands that prioritize affordable but effective ingredients will reach more consumers.
Trend themes
Themes within the Retinol Care trend
Three behaviours holding the trend together01
Active Ingredient Body Care
Consumer demand for active ingredients in skincare products has extended to body care, resulting in personal care brands incorporating ingredients like retinol into body lotions and washes.
02
Affordable Premium Body Care
Premium ingredients are being used in affordable self-care cosmetics as personal care continues to be an essential aspect of customers' routines.
03
Free-From Formulations
Gold Bond's new products without phthalates, dyes, and parabens demonstrate the demand for free-from formulations in personal care products.
Industry implications
What the Retinol Care trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry should prioritize affordable but effective ingredients in formulations as consumers demand active ingredients in more accessible products.
For
Skincare
inspired approaches to total body care represent an opportunity for cosmetic brands to appeal to consumers seeking versatile and comprehensive self-care solutions.
For
Sustainability
Packaging innovations like using post-consumer recycled plastic will help to reduce environmental impacts of beauty and personal care products.
Workshop question
How could your brand better balance low costs to appeal to more consumers?
Trend signals
Trend signals for Retinol Care
Trend score 4.3 out of 10, from popularity 64%, activity 48%, freshness 19%.
Popularity64%
Activity48%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Retinol Care trend
8 featured examples from Apr 2, 2021 to Oct 26, 2023CategoryFashion
Retinol-Infused Skin Creams
Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging
Disruptive innovation opportunity: Incorporate retinol and natural botanical ingredients into skincare products to meet the growing demand for effective anti-aging solutions.
CategoryFashion
Accessible Clinical Skincare
Matter of Fact's Potent Formulas are Launching in Sephora
The beauty and skincare industry is experiencing a shift towards clinical and scientifically-backed solutions.
CategoryFashion
Plant-Based Retinol Lotions
iota's Supermatcha Body Lotion+ Delivers a Firming, Nutritional Boost
The beauty and skincare industry can capitalize on the trend of plant-based retinol lotions by developing innovative products that offer natural and sustainable alternatives to tr…
CategoryFashion
Specialized Free-From Body Lotions
These New Gold Bond Products Support Skin Hydration
Looking to create personalized skincare routines for individuals based on their lifestyles, preferences, and skin types to cater to the clean beauty trend.
CategoryFashion
Silky Body Washes
Canus' Nature Silky Body Wash Combines Goat Milk and Lavender Oil
Canus' Nature Silky Body Wash is indicative of the natural skincare industry trend and presents opportunities for other companies to create similar products with natural ingredien…
CategoryMarketing
Targeted Body Care Cosmetics
These New Olay Premium Body Care Products Include Three Collections
Cosmetic companies can explore targeted body care products and premium ingredients to elevate the body care category.
CategoryMarketing
Retinol-Infused Body Moisturizers
The Versed Firm Ground Retinol Body Lotion is Lightweight
The cosmetics industry can take advantage of retinol-infused products to provide more efficient and impressive solutions for skincare.
CategoryFashion
Tightening Pumpkin Creams
The Pumpkin Pro-Retinol Cream Has Upcycled Ingredients & Bio-Retinol
The skincare industry can explore the use of upcycled ingredients and bio-retinol to develop sustainable and effective skincare solutions.
