These new Gold Bond products have been launched as part of the brand's push towards supporting the changing needs of consumers and providing effective support of the skin.
The new products including the Body Bright Daily Body & Face Lotion and the Age Renew Retinol Overnight Body & Face Lotion, which are both made without phthalates, dyes or parabens. The Body Bright Daily Body & Face Lotion helps to refine and brighten the skin without clogging pores, while the Age Renew Retinol Overnight Body & Face Lotion uses retinol to exfoliate the skin while the person sleeps.
The new Gold Bond products take a skincare-inspired approach to total body skincare, and are available now at CVS Pharmacy, Walgreens and Amazon.
Key Themes Behind This Trend
- Free-from Skincare
- Creating body lotions and skincare products without commonly-used ingredients such as phthalates, dyes, or parabens to cater to an audience interested in clean living.
- Total Body Skincare
- Developing skincare products that cater to the entire body, providing targeted treatment for each area and need of the skin.
- Retinol Infused Skincare
- Including retinol as an active ingredient in skincare products such as body lotions to provide the benefits of exfoliation throughout the body.
Where This Applies
- Skincare
- Looking to create personalized skincare routines for individuals based on their lifestyles, preferences, and skin types to cater to the clean beauty trend.
- Retail
- Developing private label body lotions that cater to the free-from skincare trend and sustainably-sourced ingredients as consumers continue to become more conscious of their purchasing choices.
- Pharmaceuticals
- Incorporating the use of innovative ingredients such as retinol in prescription skincare products and body lotions to provide effective skincare solutions to patients.
