Category
Lifestyle
Assisted Choices
Trend cluster
Category
Remixed
Nostalgia
Consumers search for ways to enjoy past pop culture in new forms.
3.3
Trend score
Trend
What is the Remixed Nostalgia trend?
Remixed Nostalgia: The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Trend themes
Themes within the Remixed Nostalgia trend
Three behaviours holding the trend together01
Remixed Nostalgia
Consumers are satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of content through new experiences and contexts.
02
Extreme Tourism
Adventure tourism isn't always about extreme outdoorsy activities, but about creating lifelong memories that challenge one's ability to deal with dangerous situations with other people.
03
Reimaginings
By transforming beloved pop culture favorites, filmmakers, game developers, and companies can appeal both to established fans and newcomers with creative and innovative elements.
Industry implications
What the Remixed Nostalgia trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
Entertainment firms can benefit by revisiting nostalgic franchises and investing in new iterations or creative reimaginations and concepts for fans.
For
Tourism Industry
Tourism companies could explore offering unique experiences for consumers in new, unusual and sometimes extreme locations, shaped by fantasy or pop culture themes.
For
Social Media Industry
Social network platforms can improve user engagement by collaborating with media properties to offer fan pages or throwback experiences themed around iconic pop culture franchises.
Trend signals
Trend signals for Remixed Nostalgia
Trend score 3.3 out of 10, from popularity 53%, activity 39%, freshness 8%.
Popularity53%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remixed Nostalgia trend
6 featured examples from Jan 16 to Mar 13, 2015CategoryAutos
Extreme Secret Agent Tourism
James Bond Operation Involves Civilians in Boat Chases and Shootouts
The tourism and travel industry can expand its offerings by designing and selling high-priced extreme adventure packages like Operation Connery.
CategoryPop Culture
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
Entertainment industry firms can benefit from offering immersive experiences and real-life tie-ins to their franchises.
CategoryPop Culture
Remastered 80s Films
A Remastered Version of The Breakfast Club Will Premiere at SXSW
In the film restoration industry, there is an opportunity to digitally remaster classic films and bring them back to the big screen for new and old audiences to enjoy.
CategoryTech
Movie-Inspired Game Apps
The Mean Girls Game Lets You Restore Peace as Mean Girl Characters
The gaming industry can capitalize on the popularity of cult films by developing game apps that appeal to movie enthusiasts.
CategorySocial Media
Sitcom Character Instagram Accounts
If Elaine Benes Used Social Media, Hilarity Would Ensue
The entertainment industry could create social media accounts for beloved fictional characters as a way of creating engagement with fans.
CategoryPop Culture
Childhood Show Fan Films
Power Rangers Gets an R Rated 'Deboot' Starring James Van Der Beek
The film and television industry can explore new narrative approaches and create edgier content that appeals to adult audiences by developing adult reboots of popular childhood sh…
