Category
Lifestyle
Assisted Choices
Trend cluster
Category
Remixed
Comfort
Traditionally rich foods receive a healthy adaptation for light consumptipm.
1.6
Trend score
Trend
What is the Remixed Comfort trend?
Remixed Comfort: Despite an increase in healthy eating, getting consumers to completely eliminate certain comfort foods can be challenging, prompting food retailers to cleverly adapt certain meals. Integrating healthy ingredients and organic products to traditionally high-calorie dishes like onion rings and pizza, brands are not only providing a healthier alternative, but also a way for consumers to maintain an element of familiarity.
Trend themes
Themes within the Remixed Comfort trend
Three behaviours holding the trend together01
Healthy Comfort Food
Food retailers are adapting traditionally high-calorie dishes with healthy ingredients to provide a healthier alternative while maintaining an element of familiarity creating an opportunity for adapting healthy recipes of traditionally unhealthy comfort foods.
02
Fruit Pizza Trend
Pizza as an inspiration for fruity and dessert versions, inventing flavors like blueberry and beetroot pizza, can create new opportunities for the food and restaurant industry to reinvent snack time or dessert pizzas.
03
Vegetarian and Vegan Food Trend
The growing trend of vegan and vegetarian diets are giving rise to meat-free versions of classic dishes and revolutionizing the fast-food industry. Opportunities are available for restaurants to create meat-free versions of traditional dishes like vegetarian poutine.
Industry implications
What the Remixed Comfort trend means for industry
Where the trend changes the playbookFor
Healthy Food Industry
The healthy food industry is booming with this trend of adapting traditional high-calorie dishes with healthy ingredients, creating healthier alternatives to classic comfort foods.
For
Pizza Restaurant Industry
With the fruit pizza trend on the rise, the pizza restaurant industry could experiment and create new dessert or fruity-flavored pizzas to keep up with the changing consumer preferences.
For
Fast Food Industry
There is a growing demand in the fast-food industry for vegan and vegetarian food options, and the incorporation of meat-free versions of traditional dishes presents an opportunity for growth with a growing vegan and vegetarian population.
Trend signals
Trend signals for Remixed Comfort
Trend score 1.6 out of 10, from popularity 21%, activity 20%, freshness 8%.
Popularity21%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remixed Comfort trend
4 featured examples from Feb 19 to Mar 7, 2015CategoryLifestyle
Light Onion Ring Recipes
This Tasty Mix Combines BBQ Chicken, Nachos and Buttermilk-Fried Toppings
QSRs can explore offering healthier and lighter versions of traditional fast food snacks like onion rings to cater to health-conscious consumers.
CategoryLifestyle
Healthy Vegetarian Poutine
Fresh Restaurant Puts a Green Spin on a Canadian Dish
Opportunity for restaurants to offer innovative vegetarian menu options.
CategoryLifestyle
Purple Pizza Recipes
This Healthy Beetroot Recipe From Fork to Belly Features a Dark Red Crust
The food and beverage industry can leverage the trend of colorful and healthy ingredients like beetroot to create innovative products and recipes.
CategoryLifestyle
Blueberry Pizza Recipes
The Nontraditional Pie is Perfect for Sharing as an Appetizer or Post Meal
Restaurants and food service providers can explore innovative pizza ideas to cater to diverse customer preferences and stand out in a competitive market.
