Category
Lifestyle
Sugar Moderation
4.7
Trend score
Trend
What is the EnviroWear trend?
EnviroWear: The fashion world is becoming eco-friendly and turning toward recycled materials to aid in this world-wide shift. Consumers are starting to become more aware of the resources they consume, and many are turning towards fashions that will help in reducing their ecological footprints and remaining stylish.
Trend themes
Themes within the EnviroWear trend
Three behaviours holding the trend together01
Eco-Friendly Fashion
Consumers are starting to become more aware of the resources they consume, turning towards eco-friendly fashion items made from recycled or sustainable materials.
02
Upcycling
Designers are recycling all sorts of unusual materials into jewelry, accessories, and clothing, retaining just enough of their original form to be recognizable upon closer inspection.
03
Ethical Products
Customers seek products that reduce their carbon footprint by being constructed from upcycled materials, and companies can appeal to green-loving demographics by adapting their product lines accordingly.
Industry implications
What the EnviroWear trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Eco-friendly fashion and upcycling have the potential to drastically reduce the ecological footprint of the fashion industry.
For
Jewelry Industry
Jewelry designers can use unusual materials in their creations, like old cutlery or plastic bags, appealing to the eco-conscious consumer.
For
Retail
Companies can commit to producing ethical and eco-friendly products, like Debenhams and Adili, in an effort to appeal to consumers with a desire to reduce their carbon footprint.
Trend signals
Trend signals for EnviroWear
Trend score 4.7 out of 10, from popularity 65%, activity 67%, freshness 8%.
Popularity65%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the EnviroWear trend
8 featured examples from Mar 31 to Jun 7, 2009CategoryEco
Plastic Bag Jewelry
Etsy Artisans Recycle To Make Eco Chic Yarn Accessories
The fashion industry can find disruptive innovation opportunities by exploring the use of recycled plastic bags in their designs and collections.
CategoryEco
Recycled T-Shirt Dresses
Fun Eco Chic Looks by Angela Johnson Designs
Designing and producing sustainable fashion using recycled and upcycled materials could disrupt the traditional fashion industry and attract environmentally conscious consumers.
CategoryEco
Scrap-Happy Fashion
Luxirare's Clothes Use Beer Bottle Caps & Playing Cards
Using sustainable and upcycled materials to create fashion products, or providing DIY fashion kits for consumers.
CategoryEco
Scrappy Eco Jewelry
Mia Morikawa Makes KA/POW/WOW From Discarded Designs
Companies that focus on eco-conscious or unique designs within the accessory market may find success in the growing market for personalized fashion.
CategoryEco
Cutlery Jewelry
McFlashpants Turns Old Silverware into Sparkly Eco Accessories
The fashion industry can explore disruptive innovation opportunities by incorporating upcycled fashion accessories.
CategoryEco
Haute Sustainable Shoes
Recycled Plastic 'Three Strap' Sandals by Vivienne Westwood and Melissa
The fashion industry has a tremendous opportunity to shift towards sustainable practices and materials.
CategoryEco
Eco-Friendly Bow Shirts
Adili Tee Shirts Are Chic and Environmentally-Conscious
The fashion industry can incorporate eco-friendly materials and ethical practices into their supply chain to meet the growing demand for sustainable clothing.
CategoryEco
Plastic Suits
Eco-Friendly Women's Apparel From Debenhams
Fashion retailers can incorporate eco-friendly clothing lines utilizing upcycled materials to meet the demand for sustainable fashion choices.
