UK-based retailer Debenhams has just introduced an eco-friendly suit for women to their racks.
The $80 women's suit is made from a fabric that is constructed using melted-down recycled plastic which is woven into a durable polyester fabric.
The fabric has been described as having the stiff, rough texture of polyester, so the mix is likely to require some refinement before we see plastic fabrics become widespread wardrobe staples.
Implications - With environmental issues saturating the media, consumers are more determined than ever to adopt green lifestyle practices. These customers seek products that reduce their carbon footprint by being constructed from upcycled materials. Companies can adapt their product lines to incorporate recycled material and appeal to green-loving demographics.
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