Real Life Fantasy

Numbing out with innovations that support fabricated realities

Implications - Fantasy-themed and hyper-stimulating innovations are luring escapists in search of a break from their routine stresses. Products that relieve pain and facilitate indulgence in pleasure are thriving despite times of economic restriction as happiness remains the most prized possession.

Trend Themes

  1. Escapism — Products that relieve pain and facilitate pleasure are becoming increasingly popular for individuals looking to escape routine stresses.
  2. Sensuality — Lingerie and swimwear companies are using more seductive and sensual designs and ads to draw increased attention and appeal to customers' sexual desires.
  3. Fantasy — Companies marketing materials that play on classical and mythological imagery are creating sexy, otherworldly products that can provide consumers with a playful fantasy experience.

Industry Implications

  1. Luxury Fashion — Companies in the luxury fashion industry can leverage erotic and mythical themes in their marketing campaigns to create a more compelling customer experience.
  2. Beauty — The beauty industry can offer products such as fragrances, skin products, and makeup that help provide customers with a sensual, romantic experience.
  3. Hospitality and Travel — Hotels, resorts, and other hospitality businesses can develop packages and experiences that allow for customers to escape daily stresses, embrace sensuality, and indulge in fantasy-inspired activities.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 32 Examples:
2,153,944 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Astronomical Lingerie Ads
Astronomical Lingerie Ads
Agent Provocateur Brings ‘The New World Order' to Lingerie
I’m sure for almost all men, lingerie of any kind is out of this world, but Agent Provocateur has decided to take it one step further with its latest line, ‘The New World Order.’ Featuring a galactic photo… MORE
Fiery Vixen Vigilantes
Fiery Vixen Vigilantes
A/W 09 Agent Provocateur Lingerie Superheroes Revealed (UPDATE)
Earlier this month it was announced that Agent Provocateur Lingerie Superheroes will be promoting their A/W 2009 lingerie line ‘The New World Order.’ Well, ladies and (especially) gentlemen, you can now… MORE
Provocative Posing Parties
Provocative Posing Parties
Tim Bret-Day Shoots for Agent Provocateur
Many would say that photographer Tim Bret-Day was the luckiest guy alive to be able to shoot models for Agent Provocateur. At the moment, Bret-Day is working on the company’s luxury range called Soiree,… MORE
Greek Myth Lingerie
Greek Myth Lingerie
Agent Provocateur Makes Mythology Sexy for Spring 2009
Greek mythology has never been made more interesting than when Agent Provocateur decided to launch its new spring line themed as sexy siren wear.  These ancient mythological creatures were said to be… MORE
Sizzling Swimwear
Sizzling Swimwear
Agent Provocateur's Beach Wear Rivals Their Lingerie Line
We’ve featured a number of sizzling lingerie lines from Agent Provocateur, but their new swimwear collection is one that you can actually rock outdoors. With vintage-inspired two-pieces, cutout maillots… MORE
Hedonistic Underwear Ads
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
The ad campaign for Agent Provocateur's spring lingerie collection, 'Virgins,' features an appropriately hedonistic theme. Models engage in Dionysian delights, eating grapes and romping around with nymphs… MORE
Black Magic Lingerie
Black Magic Lingerie
‘The Season of the Witch' Campaign by Agent Provocateur
Fresh from launching its highly raunchy visual campaign promo called “Pirate Provocateur,” the risque lingerie house Agent Provocateur has just unleashed a new campaign entitled “The Season of the Witch”… MORE
Forest Sprites in Lingerie
Forest Sprites in Lingerie
Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio
There are very few fashion labels whose advertising campaigns are as eagerly anticipated as the collections they showcase, but Agent Provocateur, with its well-known, darkly erotic style of presentation,… MORE

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