Restaurants where unique goes beyond the plate
Implications - Rather than rate the food or service at these restaurants, the buzz is all about unique takes on the experience of eating out. While they still need to provide a decent meal, these establishments go a long way on viral attention alone.
Trend Themes
1. Interactive Menus - Restaurants are adopting touch-screen menus and interactive tabletops, leading to waiterless ordering and a new level of entertainment for restaurant guests.
2. Inventive Theme Restaurants - Businesses are developing creative theme restaurants like floating tables, treehouse restaurants, war-themed eateries, and even restaurants designed for dogs, providing a truly unique dining experience.
3. Pay-what-you-want Pricing - Restaurants have begun adopting a 'pay-what-you-want' pricing model, with customers only paying what they believe their dining experience was worth.
Industry Implications
1. Hospitality - Innovative trends in the restaurant industry, like interactive menus and inventive theme restaurants, are pushing boundaries in hospitality sectors, providing new ways for customers to enjoy dining experiences.
2. Entertainment - Restaurants are incorporating interactive menus and tabletops, creating a new level of restaurant entertainment for guests. This is applicable across the entertainment industry, as these devices and interfaces could enhance the customer experience in entertainment centers like museums and hotels.
3. Marketing - Businesses are utilizing creative themes and entertainment-driven innovation at their restaurants to attract new customers, offering a unique marketing strategy that sets them apart from traditional restaurants.
