Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain.
Trend Themes
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Fashion and Madness — Luxury brands are equating fashion obsession with madness as a way to play on shock value and treat goods as guilty pleasures.
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Asylum Aesthetics — Fashion editorials and campaigns are tapping into the edgier and darker aesthetics of insane asylums as a new backdrop to showcase luxury goods.
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Quirky Fashion — A new trend in fashion advertisements is emerging as a call to embrace the playful and quirky sides of consumers, even in the fall season.
Industry Implications
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Fashion Retail — Fashion retailers can take advantage of the trend towards insanity and edgier aesthetics to create and showcase collections that cater to the dark yet playful side of consumers.
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Luxury Goods — Luxury goods companies can market their products as guilty pleasures to consumers with a growing obsession with high-end fashion.
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Cosmetics — Cosmetic brands can incorporate the edgy and wild beauty looks seen in asylums photography fashion editorials to appeal to consumers looking for bold and unconventional makeup styles.
4 Featured, 35 Examples:
543,192 Total Clicks
Date Range:
Aug 13 — Jul 14
Trending:
Hot
Consumer Insight Topics:
