The Alexander Wang Fall/Winter 2014/2015 campaign takes followers of the upscale brand on a tour of a faux insane asylum. Models Anna Ewers, Vanessa Moody, Kaitlin Aas, Lexi Boling and Kat Hessen posed from within barred cells, imbuing the label with psychiatric elements that were up until this point absent.
Stylist Karl Templer ensured that these advertisements matched the institutional backdrop. He did so via strict army-like apparel, leather turtlenecks and patent knee-length boots. He at the same time opted for bold pops of color, seen in strips of orange, neon yellow and bright blue.
Hair expert Anthony Turner swept the locks of the women to the side in a precise, sleek manner. This was also reflective of the highly authoritative scene.
Key Themes Behind This Trend
- Institutional Fashion Campaigns
- Exploring institutional environments and styles in fashion campaigns, such as an insane asylum, can be a creative way for luxury brands to stand out and challenge traditional norms.
- Subversive Styling Choices
- Bold and subversive styling choices, such as incorporating psychiatric elements into apparel, can help create memorable fashion campaigns and challenge fashion norms.
- Minimalist Hair Styling
- Minimalistic hair styling, such as sleek and side-swept hair, can add a sense of authority and reflect the institutional backdrop in fashion campaigns set in institutional environments.
Where This Applies
- Luxury Fashion
- Luxury brands can use unconventional environments and styles in their fashion campaigns, such as an insane asylum, to differentiate themselves in the market and attract attention from consumers.
- Creative Advertising
- Exploring controversial and subversive themes in advertising, such as psychiatric elements in fashion campaigns, can help companies create memorable, buzz-worthy campaigns that get people talking.
- Hair Care and Styling
- Minimalistic hair styling choices, such as sleek and side-swept hair, can reflect a sense of authority and match the institutional backdrop in fashion campaigns set in institutional environments, creating opportunities for related hair care brands to highlight their products.
