New oil-based sunscreens offer both protection and moisture
Trend - People tend to avoid oily sunscreens for the sheen and feel they leave on the skin, but now more sophisticated oil-based sunscreen formulas are changing perceptions that all sunscreens need to be oil-free. These new formulations offer moisture for people with dry skin, without the unfavorable residue that traditional sunscreens leave behind.
Insight - Now that consumers have more knowledge about skincare--thanks in-part to the flood of information that's available to them online and on social media--they're more understanding of what types of ingredients, formulations and products work for their specific needs. This has led to more experimentation in this space as people are more comfortable putting their knowledge to use.
Insight - Now that consumers have more knowledge about skincare--thanks in-part to the flood of information that's available to them online and on social media--they're more understanding of what types of ingredients, formulations and products work for their specific needs. This has led to more experimentation in this space as people are more comfortable putting their knowledge to use.
Workshop Question - What might cause consumers to be hesitant about purchasing your product? How could your brand reframe this?
Trend Themes
1. Oil-based Sunscreens - Oil-based sunscreens are gaining popularity now that consumers are more knowledgeable about skincare and seek products that fit their specific needs.
2. Multi-tasking Sun Care Products - All-in-one sun care products are becoming more popular as consumers look to simplify their skincare routines.
3. Sunscreen Oils - Sunscreen oils are increasingly popular for their lightweight, hydrating, and glow-boosting properties.
Industry Implications
1. Skincare - The skincare industry can take advantage of the popularity of oil-based sunscreens and multi-tasking sun care products by developing new, innovative products for consumers.
2. Beauty - The beauty industry can develop a variety of oil-based sunscreens and better sun care products that meet various needs of consumers.
3. Healthcare - The healthcare industry can collaborate with other industries to improve sun care products and their protective qualities, which ultimately benefits consumer health.
