MELÉ's No Shade Sunscreen Oil Nourishes & Protects Melanin-Rich Skin
Laura McQuarrie — January 25, 2021 — Fashion
Sunscreen oils are known for being lightweight and ultra-hydrating, as well as glow-boosting and protective, all without leaving skin feeling heavy, greasy or covered in a white cast. MELÉ's No Shade Sunscreen Oil is a hydrating SPF 30 product that was created with the needs of melanin-rich skin in mind and it helps to treat and nourish skin with sheer protection.
The fast-absorbing formula is designed to be applied 15 minutes before sun exposure and it leaves no residue behind. As a brand, MELÉ recognizes that, at a cellular level, melanin-rich skin is unique and it is often overlooked across the skin and body care categories. The unscented sunscreen oil is suitable for a variety of skin types and it's free from parabens and phthalates.
The fast-absorbing formula is designed to be applied 15 minutes before sun exposure and it leaves no residue behind. As a brand, MELÉ recognizes that, at a cellular level, melanin-rich skin is unique and it is often overlooked across the skin and body care categories. The unscented sunscreen oil is suitable for a variety of skin types and it's free from parabens and phthalates.
Trend Themes
1. Hydrating Sunscreen Oils - The rise of lightweight and hydrating sunscreen oils presents an opportunity for skincare companies to develop products that offer both sun protection and nourishing benefits.
2. Melanin-focused Skincare - Brands like MELÉ are recognizing the need for specialized skincare products that address the unique needs of melanin-rich skin, providing opportunities to develop innovative and effective products for this market.
3. Multi-functional Skincare - Sunscreen oils offer a combination of sun protection, hydration, and nourishment, showcasing the potential for multi-functional skincare products that cater to time-conscious consumers who seek convenience and quality in one product.
Industry Implications
1. Skincare - The skincare industry can capitalize on the popularity of sunscreen oils by innovating with new ingredients and formulations that cater to different skin types and concerns.
2. Sun Protection - The sun protection industry can leverage the demand for lightweight and ultra-hydrating sunscreen oils by developing new products with enhanced sun protection features that also address skin nourishment and hydration.
3. Melanin-enhancing Beauty - The growth of melanin-focused skincare and beauty presents opportunities for companies to create products that enhance melanin levels in the skin, catering to consumers who seek to celebrate and embrace their natural skin tone.
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