The fashion industry attempts to do vulgar humor in an understated way
Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable.
Trend Themes
1. Minimalistic Vulgar Fashion - Fashion brands are adding vulgar humor to garments and accessories in a way that is understated and minimalist to connect with young consumers.
2. Cursing Branding - Curse-covered products have become very popular, from cursing Christmas tees to vulgar cursing mugs, and are increasingly being incorporated in branding strategies.
3. Functional Streetwear - There is a demand for functional streetwear that blends art and profanity, offering a versatile and comfortable option for consumers.
Industry Implications
1. Fashion - Fashion industry is increasingly incorporating vulgar humor in its designs to connect with young consumers and maintain fast-changing trends.
2. E-commerce - E-commerce companies can leverage the growing trend of cursing and profane branding to offer unique and personalized products to consumers on their online platforms.
3. Streetwear - Streetwear collaborations and brand licensing can present disruptive innovation opportunities using profanity as a means to appeal to younger consumers.
4 Featured, 35 Examples:
435,373 Total Clicks
Date Range:
May 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
