Category
Tech
Delegated Interfaces
Trend cluster
Category
Preschool
Coding
Parents rush to teach children about binary to get them ready for digital jobs.
5.2
Trend score
Trend
What is the Preschool Coding trend?
Preschool Coding: Piano lessons and sports teams -- staples of childhood in North America -- are being replaced by an increase in coding and binary-focused activities. As parents begin to understand the clear need to get children ready for the workforce sooner than ever, brands respond in kind with options that shift away from play and towards a more utilitarian childhood.
Trend themes
Themes within the Preschool Coding trend
Three behaviours holding the trend together01
Youth coding education
Parents are prioritizing coding education for their children at a younger age
02
Gamification of tech education
Products and tools are being created to make STEM education more fun and engaging
03
Gesture-controlled learning
New technologies like motion sensors are being integrated into coding education to make it more interactive
Industry implications
What the Preschool Coding trend means for industry
Where the trend changes the playbookFor
Education
There are opportunities for companies to create innovative, gamified learning products and tools
For
Toy
Toy companies can create app-enabled toys and games that teach kids to code
For
Technology
There is potential for technological companies to integrate motion sensors and other interactive technologies into education
Trend signals
Trend signals for Preschool Coding
Trend score 5.2 out of 10, from popularity 82%, activity 68%, freshness 8%.
Popularity82%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Preschool Coding trend
4 featured examples from Apr 23 to Aug 16, 2017CategoryTech
Infant Programming Toys
The 'KUMIITA' Educational Programming Toy Teaches Coding Concepts
Toy manufacturers can tap into the growing demand for educational programming toys for infants and toddlers to cater to tech-savvy parents.
CategoryLife-Stages
App-Enabled Children's Toys
Sphero: SPRK Edition is Teaching Kids of All Ages to Code
Toy manufacturers can capitalize on the trend of connected and educational toys by creating new products that introduce children to technology and coding.
CategoryLife-Stages
Kid-Friendly Coding Tools
The Pixel Kit is a Colorful Computer of Lights
The field of educational technology can explore ways to integrate gamified learning experiences for engaging students in various subjects.
CategoryLife-Stages
Hand-Controlled Coding Kits
Kano's Motion Sensor Kit Creates Gesture-Based Games and More
EdTech companies can explore the development of interactive learning tools and coding kits to enhance technology education in classrooms and homes.
