Preschool Coding

Parents rush to teach children about binary to get them ready for digital jobs

Implications - Piano lessons and sports teams -- staples of childhood in North America -- are being replaced by an increase in coding and binary-focused activities. As parents begin to understand the clear need to get children ready for the workforce sooner than ever, brands respond in kind with options that shift away from play and towards a more utilitarian childhood.
SCORE 7.8
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Activity
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56,822 Total Clicks
Apr 17 - Aug 17
This Year and Warm
Featured Examples
Infant Programming Toys - The 'KUMIITA' Educational Programming Toy Teaches Coding Concepts
SCORE 8.5
This Year and V. Hot 3,817 Clicks Pub: Apr 23, 17
Infant Programming Toys
The 'KUMIITA' Educational Programming Toy Teaches Coding Concepts
Parents want to get their kids involved with coding and programming as soon as possible, so products like the ‘KUMIITA’ educational programming toy are being created. Developed for users... [More]
App-Enabled Children's Toys - Sphero: SPRK Edition is Teaching Kids of All Ages to Code
SCORE 8.8
This Year and V. Hot 3,055 Clicks Pub: Aug 9, 17
App-Enabled Children's Toys
Sphero: SPRK Edition is Teaching Kids of All Ages to Code
The Sphero: SPRK Edition is the newest iteration of the connected toy company’s popular programmable ball that’s inspiring kids of all ages to get creative. The Sphero is a simple-to-... [More]
Kid-Friendly Coding Tools - The Pixel Kit is a Colorful Computer of Lights
SCORE 8.2
This Year and Hot 1,238 Clicks Pub: Jul 13, 17
Kid-Friendly Coding Tools
The Pixel Kit is a Colorful Computer of Lights
This kid-friendly coding tool is aiming to get children excited about STEM-based educations. The Pixel Kit is the latest product by Kano that’s comprised of all the components necessary to... [More]
Hand-Controlled Coding Kits - Kano's Motion Sensor Kit Creates Gesture-Based Games and More
SCORE 4.8
This Year and Average 115 Clicks Pub: Aug 16, 17
Hand-Controlled Coding Kits
Kano's Motion Sensor Kit Creates Gesture-Based Games and More
The ‘Motion Sensor Kit’ is the newest addition to Kano’s range of DIY computer kits for people of all ages. This new learn-to-code kit offers more than 30 challenges that involve... [More]
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