Anti-aging diverges from the naturalist movement in exchange for science
Implications - Diverging from the naturalistic skincare wave fueled by the health movement, anti-aging self care is turning more toward science. Particularly relevant for the most visible parts of the body (face, hands, and body), this approach to maturing skin trades the holistic for strictly aesthetic. This speaks to the boomer value of streamlined, tangible solutions over sentimental appeal.
Workshop Question - How could you emphasize the science behind its products in order to appeal to a more pragmatic customer?
Trend Themes
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Science-based Anti-aging — Anti-aging products are incorporating science-based ingredients to prioritize looks over holistic health
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Customized Skincare Solutions — Companies are offering a wide range of skin-perfecting serums to cater to customers' varying needs
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Innovative Ingredient Formulations — Companies are using unique ingredients and formulas to create anti-aging products that offer a range of benefits
Industry Implications
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Beauty Industry — The beauty industry is incorporating science-based, customized, and innovative products to meet consumers' anti-aging needs
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Health and Wellness Industry — The health and wellness industry is aiming to create holistic anti-aging products
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Technology Industry — The technology industry is creating innovative solutions and ingredient formulations to enhance anti-aging products
