Consumers seek biometric security for app logins
Implications - Proving that biometric authentication systems have industry-spanning implications, login technology that does not require entering a password is being incorporated into apps. Initially integrated as a post-login payment method and for device activation, biometric security features eliminate the need for personal information and passwords. This alleviates consumer paranoia regarding digitally shared information, while further streamlining the process of joining the online world -- conflicting desires often seen in digital natives.
Workshop Question - What are you currently doing to ensure your consumer trusts your brand?
Trend Themes
1. Biometric Security - Biometric authentication systems are gaining popularity as consumers seek to eliminate the need for passwords and increase security.
2. Streamlined Payment Platforms - Businesses are creating simple and efficient payment apps to make mobile-based payments more accessible for both merchants and consumers.
3. Innovative Authentication Devices - Entrepreneurs are creating personal biometric devices to keep personal information safe by using an individual’s fingerprint as a form of identification.
Industry Implications
1. Technology - The technology industry is at the forefront of biometric authentication and is continuing to create innovative ways to increase security online.
2. Finance - The finance industry is using biometric identification and payment platforms to create secure and convenient online payment systems for consumers.
3. Mobile Devices - As the use of mobile devices continues to expand, businesses are designing payment platforms and authentication technology specifically for mobile users.
7 Featured, 57 Examples:
170,667 Total Clicks
Date Range:
Dec 13 — May 16
Trending:
Mild
Consumer Insight Topics:
