Category
Tech
Delegated Interfaces
3.3
Trend score
Trend
What is the Post-Password trend?
Post-Password: Proving that biometric authentication systems have industry-spanning implications, login technology that does not require entering a password is being incorporated into apps. Initially integrated as a post-login payment method and for device activation, biometric security features eliminate the need for personal information and passwords. This alleviates consumer paranoia regarding digitally shared information, while further streamlining the process of joining the online world -- conflicting desires often seen in digital natives.
Trend themes
Themes within the Post-Password trend
Three behaviours holding the trend together01
Biometric Security
Biometric authentication systems are gaining popularity as consumers seek to eliminate the need for passwords and increase security.
02
Streamlined Payment Platforms
Businesses are creating simple and efficient payment apps to make mobile-based payments more accessible for both merchants and consumers.
03
Innovative Authentication Devices
Entrepreneurs are creating personal biometric devices to keep personal information safe by using an individual’s fingerprint as a form of identification.
Industry implications
What the Post-Password trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry is at the forefront of biometric authentication and is continuing to create innovative ways to increase security online.
For
Finance
The finance industry is using biometric identification and payment platforms to create secure and convenient online payment systems for consumers.
For
Mobile Devices
As the use of mobile devices continues to expand, businesses are designing payment platforms and authentication technology specifically for mobile users.
Workshop question
What are you currently doing to ensure your consumer trusts your brand?
Trend signals
Trend signals for Post-Password
Trend score 3.3 out of 10, from popularity 55%, activity 38%, freshness 8%.
Popularity55%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Post-Password trend
7 featured examples from Dec 4, 2013 to May 12, 2016CategoryTech
Hack-Proof Biometric Devices
This Personal Biometric Device Could Eliminate the Need for Passwords
The cybersecurity industry can leverage biometric authentication technologies like JAR to enhance the security of digital systems and protect user data.
CategoryTech
Selfie-Unlocked Phone Apps
The FaceCrypt Password App Unlocks Phones with a Selfie
FaceCrypt app and similar password apps create opportunities for innovation in the data security industry, particularly in personal data storage, authentication, and privacy.
CategoryTech
Selfie Payment Platforms
Amazon's 'Pay by Selfie' Technology Lets Consumers Pay with Photos
The 'Pay by Selfie' technology in the e-commerce industry opens up possibilities for businesses to enhance security and convenience in online transactions.
CategoryBusiness
No-Hands Payment Services
Google's Hands Free Payment Lets You Pay Without Tapping a Card
The adoption of Hands Free payment by businesses like McDonald's and Papa John's presents an opportunity for fast food chains to improve customer experience with quicker and more…
CategoryTech
Password-Free Online Shopping
PayPal Touch ID Lets One Browse and Shop Without Stopping to Log In
The e-commerce industry can capitalize on fingerprint recognition technology to enhance the security and ease of online shopping for their customers.
CategoryTech
Streamlined Payment Apps
The UltraCash App Helps Consumers Take Advantage Of Mobile Payments
The UltraCash app showcases the potential for disruptive innovation in the fintech industry by revolutionizing mobile payments through its streamlined approach and bank account in…
CategoryTech
Biometric Smartphones
Nexus Imprint Simplifies Phone Security with a Built-In Fingerprint Scanner
The technology industry can continue to innovate and improve biometric identification and fingerprint scanning capabilities to address growing security concerns.
