Category
Fashion
Scaled Restraint
Trend cluster
Category
Plastic Life
Stages
Cosmetic surgery as an accepted, expected, part of growing older.
6.2
Trend score
Trend
What is the Plastic Life Stages trend?
Plastic Life Stages: Cosmetic surgery, from nose jobs to rear enhancements, has become so ubiquitous, it’s pretty well considered a requisite at a certain life stage. Businesses capitalizing on the booming industry sell products like niche greeting cards and even children’s books that explain mommy’s surgery.
Trend themes
Themes within the Plastic Life Stages trend
Three behaviours holding the trend together01
Cosmetic Surgery Normalization
With more and more people turning to cosmetic surgery, businesses are offering a range of products and services that cater to this growing trend.
02
Hyper-focused Plastic Surgery
Celebrities and everyday individuals alike are seeking out highly specific plastic surgery procedures to achieve their desired look.
03
Plastic Surgery Extremes
As plastic surgery becomes more normalized, individuals are pushing the boundaries of what is considered 'traditional' plastic surgery.
Industry implications
What the Plastic Life Stages trend means for industry
Where the trend changes the playbookFor
Cosmetics and Personal Care
Companies in the cosmetics and personal care industry can create products that cater directly to those who have had or plan to have plastic surgery.
For
Healthcare
Healthcare providers can develop specialized plastic surgery services to meet the demand of patients seeking specific procedures.
For
Marketing and Advertising
Marketers and advertisers can capitalize on the growing plastic surgery craze and create campaigns targeting individuals seeking to enhance their appearance.
Trend signals
Trend signals for Plastic Life Stages
Trend score 6.2 out of 10, from popularity 85%, activity 94%, freshness 8%.
Popularity85%
Activity94%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Plastic Life Stages trend
8 featured examples from Jan 28 to Aug 12, 2008CategoryNaughty
Excessive Boob Jobs
Sheyla Hershey Rejected for 9th Surgery, Boobs Could Burst
Innovative techniques, materials, and procedures can capitalize on the demand for unconventional body modifications.
CategoryLife-Stages
Celebrity Imitation Surgery
Russian Teen Becomes Paris Hilton
The cosmetic surgery industry can capitalize on the trend of celebrity imitation surgery by offering advanced procedures and technologies.
CategoryUnique
Plastic Surgery Obsession Ads
Chevrolet Jabs
Opportunity for advertising agencies to explore satirical campaigns that resonate with audiences and provoke conversations.
CategoryMarketing
Live Celebrity Surgery
Bridgette Neilsen's Plastic Surgery
Disruptive innovation opportunity in providing live TV coverage for plastic surgeries.
CategoryUnique
Ethnicity Swap Surgery
Brazilian Model Gets Japanese Eyes
The cosmetic surgery industry stands to benefit from the increasing demand for innovative and specialized procedures that cater to the nuanced needs of diverse clientele.
CategoryUnique
Plastic Surgery Get Well Cards
Life Me Up
Disruptive innovation opportunity for the greeting card industry to expand their product offerings and cater to a niche market of plastic surgery patients.
CategoryLifestyle
Plastic Surgery Kids Books
My Beautiful Mommy by Dr. Michael Salzhauer
Publishers can explore new markets for children's literature focused on topics that may be considered taboo or controversial
CategoryFashion
Unlimited Plastic Surgery Packages
Hamptons Luxury Recovery For Just $500K
Collaborate with dermatologists and other cosmetic surgeons to develop competitive packages that offer patients a luxurious recovery experience.
