Cosmetic surgery as an accepted, expected, part of growing older
Implications - Cosmetic surgery, from nose jobs to rear enhancements, has become so ubiquitous, it’s pretty well considered a requisite at a certain life stage. Businesses capitalizing on the booming industry sell products like niche greeting cards and even children’s books that explain mommy’s surgery.
Trend Themes
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Cosmetic Surgery Normalization — With more and more people turning to cosmetic surgery, businesses are offering a range of products and services that cater to this growing trend.
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Hyper-focused Plastic Surgery — Celebrities and everyday individuals alike are seeking out highly specific plastic surgery procedures to achieve their desired look.
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Plastic Surgery Extremes — As plastic surgery becomes more normalized, individuals are pushing the boundaries of what is considered 'traditional' plastic surgery.
Industry Implications
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Cosmetics and Personal Care — Companies in the cosmetics and personal care industry can create products that cater directly to those who have had or plan to have plastic surgery.
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Healthcare — Healthcare providers can develop specialized plastic surgery services to meet the demand of patients seeking specific procedures.
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Marketing and Advertising — Marketers and advertisers can capitalize on the growing plastic surgery craze and create campaigns targeting individuals seeking to enhance their appearance.
