Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Personified Social
Media
Social networks are being used to form cliques with distinct identities.
4.4
Trend score
Trend
What is the Personified Social Media trend?
Personified Social Media: Individuals are arranging themselves into various online "tribes." The social networks that they participate on actively are defining the type of person that they are and these niche networks are allowing them to connect with other like-minded individuals. Facebook, Twitter, Pinterest, Instagram, etc. all have unique cultures and values.
Trend themes
Themes within the Personified Social Media trend
Three behaviours holding the trend together01
Niche Social Networks
Individuals are connecting to like-minded online "tribes" with specific interests and values, which creates opportunities for new social network platforms to cater to these communities.
02
Social Media-Inspired Fashion
The obsession with social media has led to a new market for fashion designers to create social media-inspired clothing and accessories.
03
Real Life Emoticon Parodies
The popularity of emoticons has created an opportunity for comedians to create viral video content by parodying real-life situations with emoticons.
Industry implications
What the Personified Social Media trend means for industry
Where the trend changes the playbookFor
Online Communities
Business professionals can reference the trend of niche social networks to create new online communities for specific interests and values.
For
Fashion Design
The trend of social media-inspired fashion creates opportunities for designers and entrepreneurs to launch new fashion brands and lines.
For
Viral Video Marketing
The trend of real-life emoticon parodies creates opportunities for marketers to create viral video content that engages with a younger audience.
Trend signals
Trend signals for Personified Social Media
Trend score 4.4 out of 10, from popularity 79%, activity 45%, freshness 8%.
Popularity79%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personified Social Media trend
4 featured examples from Aug 11, 2010 to Mar 20, 2013CategoryPop Culture
Social Media-Inspired Wardrobes
The 'b for bel' Outfits Will Match Your Online Profile
Disruptive Innovation Opportunity: Fashion brands can leverage social media-inspired wardrobes to engage with social media-savvy consumers and create new revenue streams.
CategoryPop Culture
Personified Social Platform Videos
The Social Media Parody Video by Cracked is Accurately Depicted
Disruptive innovation can be explored in creating engaging and entertaining video content by personifying social media platforms.
CategoryPop Culture
Real Life Emoticon Parodies
Comedienne Molly Mulshine Creates a Video Using Real Life Emoticons
The entertainment industry can harness the popularity of emoticons to create humorous and engaging content that resonates with audiences.
CategoryPop Culture
Internet Diagnosis Parodies
The 'Doctor Web MD' Video Says That You Have Cancer
The comedy and entertainment industry can capitalize on the popularity of parody videos and content that pokes fun at online self-diagnosis.
