Category
Lifestyle
Assisted Choices
Trend cluster
Category
Packaged
Opulence
Alcohol branding is enhanced via over-the-top packaging to satisfy connoisseurs.
3.8
Trend score
Trend
What is the Packaged Opulence trend?
Packaged Opulence: Established brands have already wowed their clientele with product lineups, which is why many are taking the next step with opulent packaging. Applicable to both old and new brand fans, the packaging designs denote an interest in both experience and design, which help to close the loop for consumers looking for an immersive experience.
Trend themes
Themes within the Packaged Opulence trend
Three behaviours holding the trend together01
Opulent Packaging
Brands are enhancing alcohol branding with opulent packaging to create immersive experiences for both old and new brand fans, creating the opportunity to stand out in a crowded market with unique and luxurious packaging designs.
02
Multi-Sensory Products and Experiences
Consumers seeking full immersion in favorite brands are being sated with multi-sensory products and experiences, from scent and taste combination kits to minimalist high-end branding that opt for a 'less is more' approach while creating impactful brand experiences.
03
Art Deco and Minimalistic branding
Brands are using art deco design or minimalistic branding designs to create sophisticated and luxurious packaging that aims to capture consumer attention, with designers utilizing unique color schemes, distinctive label design, and embossed details to provide a sense of quality and exclusivity.
Industry implications
What the Packaged Opulence trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
As consumer preferences evolve and expand beyond traditional packaging, the alcohol industry can use opulent and immersive packaging design to stand out, differentiate their products and capture the attention of consumers seeking high-end products and experiences.
For
Design Industry
Luxury packaging design is increasingly popular across various industries with trendsetters aiming to increase exposure and solidify brand recognition. There's a growing market for innovative design solutions and creative services in developing unique and customized packaging designs.
For
Consumer Goods Industry
Promoting brand identity through immersive packaging experiences permits companies to influence consumers into a sense of exclusivity and desire, with consumer product companies looking to develop unique and attractive packaging designs to set their products apart from competitors.
Trend signals
Trend signals for Packaged Opulence
Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%.
Popularity50%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Packaged Opulence trend
6 featured examples from Nov 5, 2014 to Sep 7, 2016CategoryMarketing
Art Deco Alcohol Packaging
The LE TRIBUTE Cocktail Bottle Designs are Contemporary and Classic
The alcohol packaging industry can explore opportunities to create visually appealing and luxurious designs that cater to the preferences of discerning consumers.
CategoryLifestyle
Gold-Embossed Wine Branding
M&A Creative Agency Created a Luxuriously Styled Bottle for This Brand
The wine and spirits industry can leverage luxury packaging and customized branding to elevate their products and create a premium brand perception.
CategoryLifestyle
Upscale Amber Ales
Guinness' The 1759 is a Luxury Premium Beer
The launch of Guinness' The 1759 luxury premium beer highlights the potential for innovative craft beer offerings.
CategoryLifestyle
Minimalist Whisky Branding
The Haig Club is a Bourbon-Style Whisky with Sophisticated Packaging
Whisky brands can explore minimalist branding to differentiate themselves and attract discerning consumers.
CategoryFashion
Sensory Cognac Kits
This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste
The alcohol industry can explore partnerships with fragrance companies to create unique multi-sensory experiences like the Célébration Sensorielle gift packs from Courvoisier Cogn…
CategoryLifestyle
Mini-Crate Wine Packages
These Beautiful Vintage Wines are Protected with Paper & Wooden Crates
Expanding wine packaging options beyond conventional bottles and boxes to unique materials like paper and wooden crates can help distinguish brands and cater to premium markets.
